The 2017 version of the African Fashion and Design Week holds from October 13 to 15 on the Federal Palace Resort, Lagos.
In keeping with the initiator, Queengold Daniella Sekibo, the fashion show is conceived to unite Africa in model.
”My motivation truly began in yr 2009 once I began my fashion model known as QD5. Then, I used to be making an attempt to construct the model and making an attempt to see how finest to community internationally. And whereas making an attempt to try this in New York, there was at all times this speak of ‘the place are you from?’ and when you say Nigeria, the response is Africa. Then you definitely allow them to know that Africa is a continent, however they simply nonetheless inform you it's Africa,” Sekibo, who can be the Managing Director of BluePearl Companies Worldwide, mentioned.
In keeping with her, she did a analysis about African designers and obtained numerous inspiration within the course of.
She added: “So, I felt this is a chance to show the magnificence of our continent. To show how inventive, progressive and proficient the designers we now have throughout Africa are. That's what gave beginning to African Fashion and Design Week in 2011. We did our first runway in Nigeria in 2012.
“Our intention is to take African fashion world and create a community the place designers would know themselves, develop the market and get upcoming designers to affix them. We don’t need a system the place only one set of individuals dominate it. We nonetheless wish to see new skills being celebrated within the business.”
The occasion which can showcase 25 designers throughout Africa, Sekibo mentioned would assist to set a fashion agenda throughout the continent.
“What we now have carried out is also to create a community; a retail entry for designers throughout Africa, reaching out to main stockists in America to come back in. For us, it isn't a show however a discussion board the place critical enterprise individuals can develop their manufacturers to a different stage and generate profits out of it,” she acknowledged.
BluePearl Companies Worldwide, Sekibo defined, is an promoting agency that's concerned in sustainable growth consulting.
“We additionally do occasions administration and it's associated to fashion. That's the reason we now have the BluePearl Rising Star competitors to align with our imaginative and prescient. It might come to position that we're certainly the continent’s runway showcase. We must always have touched numerous lives and made an enormous distinction. It might be a scenario the place you now have a lot of designers who've grown to be in sustainable growth in every of their respective nations,” the fashion fanatic concluded.