Amazon’s transfer into unscripted continues with the acquisition of socially acutely aware mannequin competitors format “The Fashion Hero” for Prime Video within the U.S., U.Ok., and Germany.
The one-hour format, which units out to search out fashions of various styles and sizes, is fronted by Hulk Hogan’s daughter Brooke, who has struggled with physique picture points. She oversees the competitors because the would-be fashions are judged by a panel of designers and compete to be the face of a advertising and marketing marketing campaign for his or her trend manufacturers.
Anna Scholz from London, Christopher Bates from Milan, Johana Hernandez, and Ximena Valero from L.A. are the designers, and the fashions additionally work with health trainers and life coaches.
“The Fashion Hero” shall be on Amazon from the autumn. It hails from Canada and Magnificence World Search, which made the eight-half collection after beginning out as a web based and social media marketing campaign to vary attitudes to physique picture.
“We’re naturally excited and proud that our hundreds of thousands of followers and followers on social media will quickly be capable to expertise the good first season of ‘The Fashion Hero’ on a primary-class platform like Amazon Prime Video,” mentioned Caroline Bernier, President Magnificence World Search and govt producer of the collection.
Having began out with children content material and drama collection, Amazon has been rising the amount of unscripted content material on its SVOD service with “The Grand Tour,” its breakout authentic leisure present, and “The Fashion Hero” becoming a member of acquired collection together with “Cake Stroll” and “Ghost Dimension.”