It wasn’t simply the town and oceanfront views from the penthouse that had been eye-filling throughout Fashion Friday at DoubleTree by Hilton Resort and Suites.
The intimate gathering and Victoria Girls’s Transition Home Society fundraiser was the primary of what Victoria Clements hopes will change into a month-to-month haute-couture occasion on the resort’s Desk 21 restaurant.
Twenty fashion-conscious ladies mingled with fashions, fashion bloggers, photographers and designers on the launch, co-produced by Clements’s Posh Intertainment and Idea Couture founder Stuart Cameron.
Visitors paid $35 for a mannequin-pleasant lunch — natural salads, grilled rooster and salmon and recent fruit — and to see 5 fashions showcase summer time fashions by Tulipe Noir Clothes and The Dancing Lily.
In addition they modelled hats by Lynda Marie Couture Millinery, jewellery by Stella and Dot and had been adorned with BeautyCounter Make-up utilized by Tammy Neron and hairstyling by Whitney Olivia.
“It’s like we’re in an enormous metropolis!” noticed visitor Trisha Lees as mannequin Tess Mitchell sashayed by sporting a brief beige costume that complemented her lengthy blond hair.
“Can we store now?” laughed way of life blogger Jody Hollis after Tracy Mitchell walked the cream-colored carpet sporting a light-weight white outfit.
“They really feel like jammies,” Mitchell remarked earlier than exiting the stage surrounded by chairs, every containing a parting present from native inventor Keith Marchant — Fashion Stick, a short lived material adhesive inside a lipstick-like container.
“I take advantage of it to maintain my costume socks up,” stated Marchant, whose collaborator Marcy McKenna describes the repair-it gadget for wayward shirt collars, bra straps and extra as “a private tailor in a tube.”
The occasion’s widespread thread was that the fashions, hair, make-up, hats and jewellery had been predominantly native.
“We’re very lucky to reside in a metropolis the place there’s lots of native entrepreneurs round fashion,” stated Cameron, 17.
“So much [of the fashion boutiques] are domestically owned. You’re shopping for clothes from somebody who's paid pretty and who made the clothes themselves in an acceptable atmosphere.”
The chatty younger fashion fanatic stated he loves which you can stroll down decrease Johnson Avenue right into a boutique and meet the proprietor.
“I simply graduated, so I went into Outlooks For Males and the proprietor, Dale [Olsen] was proper there and he helped me pick my go well with,” Cameron stated.
Fashion Friday is a good way to “make fashion that's sustainable additionally attainable,” stated Idea Couture’s chief picture curator Vellar Chou.
Carrying a tunic-model costume from Tulipe Noir, white Paige Denim denims and a Fascinator hat by Lynda Marie, Sophie Dishaw, 25, dispelled some fashion myths.
Fashions don’t simply eat blueberries, the slender mannequin stated with fun.
“A variety of younger fashions can undergo struggles when businesses inform them they must be thinner, however for me it’s about train and having a effectively-balanced food plan to make my physique look the perfect it needs to be for my jobs and picture shoots,” Dishaw stated.
Two enthusiastic visitors are fashions themselves — Pat Singleton and Lorraine Trotman.
They're members of Heritage Productions, a bunch of older ladies who showcase their collections of classic fashions at particular occasions and seniors’ centres.
“After we go and do exhibits at outdated people’ houses, you may see how folks acknowledge garments they as soon as wore. It actually brightens up their day,” stated Singleton.
“I had my 1920s wedding ceremony robe on the opposite day,” Trotman recalled. “A girl stated, ‘My mom wore virtually the identical factor and the identical hat [with wax orange blossoms].”
Fashion Friday started taking form final 12 months when Clements moved again to Victoria after working in movie and occasion manufacturing in Vancouver and Los Angeles for 26 years.
“I’d prefer to create the identical sort of power and pleasure now being felt in Vancouver for these two industries and promote that right here,” she stated.
After spending the previous seven years residing in London, San Diego and Vancouver, the resort’s gross sales and advertising director, Kirsten Kost, shared Clements’ ardour.
“I discovered leisure and fashion to be the heartbeats of the resorts I labored at in these cities,” stated Kost, noting the DoubleTree, host resort for the Victoria Movie Pageant and Victoria Fashion Week, has change into one thing of an arts hub.
“I wish to proceed this expertise and have our resort really feel just like the locals’ ‘front room’ within the centre of the town.”