Basics with Beau: How Sean Cassidy is Providing Longstanding Fashion For Millennials. – Forbes

Sean Cassidy opened a 3-unit mens specialty retailer after having met Parisian designer Emile Lafaurie. Impressed by Emile's genuine menswear, which encapsulated Sean's curiosity, the latter proposed that he needs to be the only distributer of the heritage model inside america. This fall, Sean Cassidy in conjunction with Emile Lafaurie have determined to unite as soon as once more to ship one other wave of important French trend to be injected in decrease Manhattan. 
Beau by Emile Lafaurie

A range from Beau by Emile Lafaurie.

Even though Emile Lafaurie's namesake label has remained trustworthy to itself, it has taken a brand new strategy to the fashionable and younger menswear client, and it plans to ship on it is promise. This promise is a capsule assortment dubbed "Beau" which goals to offer a discerning buyer who is impressed by the idea of a shared ardour for brand spanking new tendencies. Whether or not it is a selection of technical cloth or different distinguishing options, the reference is clear that younger males are embracing heritage, honesty, and craftsmanship that inherent within the enigma of menswear. The up to date designs attraction to a younger man with a various vary of environments. These environments all through the week are ones that don't change every day, however quite an hourly one. Along with placing a brand new spin on these conventional designs, Emile Lafaurie's menswear has taken on a brand new advertising marketing campaign with Sean Cassidy as their unique distributor within the US market. In collaboration via Beau, they've launched a brand new capsule assortment to attraction to a youthful technology of menswear shoppers. What is fascinating about this line is that it consists of forty items of swimsuit separates, shirts and sweaters (in addition to assorted equipment) which could be worn interchangeably. The results of this line is a recent really feel that is polished, skilled, however not to0 expensive. It is obvious that typical workplace apparel is taking over totally different kinds; In consequence,  this has enabled the youth market to beat the triviality of uniformity. As a result of sudden and traditionally unmatched plethora of choices inside the panorama of menswear attire choices, Beau units out to create a set that may help a person in trying his  whereas creating his distinctive steadiness between conventional excellence, and trendy savoir faire. We had the choice to talk to Sean retailer proprietor and Beau accomplice, Sean Cassidy, concerning the significance of excellent relationships relative to garment manufacturing, the idea of labeling a mass-market in trend shoppers, and look into the optimistic future with a crystal ball.

Why millennials?

We don’t like labels! Not on the surface of our clothes nor on folks. Emile Lafaurie and SEAN have been began when the designer, Pierre Emile Lafaurie and myself have been each the age of what entrepreneurs goal as “millennials.” We have been younger, had an thought and constructed a enterprise across the philosophy of nice garments at an ideal worth. Quick ahead twenty years later (it’s onerous to consider!), Pierre’s son is practically the age we have been after we launched into this trip. His son received us excited about his associates and all of the younger males beginning their journey into the work power like we as soon as did. It’s an ideal age, you actually can dream! Whether or not they're taking their first step on the company ladder or working in a storage (maybe to develop into the subsequent tech billion!), we created BEAU for them. 

Beau by Emile Lafaurie

A range from Beau by Emile Lafaurie.

What separates you from the opposite manufacturers that make an try at concentrating on millennials? Present examples in each the promoting advertising strategy and the precise product.

We created an ideal curated line for them, permitting them to precise who they're. We aren’t the one folks on the planet making an attempt to do that however we attempt to separate ourselves from the pack by our high quality, worth level and repair. We don’t make disposal clothes below questionable labor and environmental circumstances, nor is this costly fleeting trend.

This group is good, savy and assured. They don’t wish to be closely marketed and manipulated—they see proper via that. They create their very own id and elegance. They're much less into labels and extra into making their very own assertion. In fact, being a small “underdog” retailer, we don’t have deep pockets to promote and market. As a substitute, we rely good and targeted social media campaigns, loyal shoppers who’s sons are this age and powerful phrase of month. Add that every one up and it’s fairly highly effective for a small enterprise like us.

Beau by Emile Lafaurie

A range from Beau by Emile Lafaurie.

How do you preserve a comparatively inexpensive garment whereas manufacturing it outdoors of east Asia?

It’s onerous! However Pierre has constructed nice relationships in Europe and consequently, he has an ideal popularity. He’s on the manufacturing ground greater than he’s in his personal front room. 

I've heard that you've got a cult following of kinds; what do you attribute this to?

Maybe it’s due to my “superstar” identify, Sean Cassidy! Though my identify helps me e book a desk at an ideal restaurant, it takes greater than that to remain present on this trade. Like in actual property, location location location, with males’s clothes, it’s “the correct product on the proper worth” (and preserve repeating that). The opposite key ingredient is SERVICE (sure in all caps). We all know our shoppers, they come to us for recommendation—for model and sometimes private points. They belief us. Many purchasers have develop into private associates.

The place do you see trend going? Will it proceed to hurry up or will it make a return to it’s slower roots?

My crystal ball is not working for the time being! Not way back...trend and retail have advanced and it was simpler to plot and plan the place it’s going. In the previous couple of years we’ve skilled a revolution and we’re shifting on the velocity of sunshine. I don’t assume anybody really has the reply to these questions. For us, I believe you need to know your shoppers, know what they need and what they may need, be open to new concepts whereas being true to your self, be curious of the world round you and keep younger at coronary heart, all of the whereas placing your entire coronary heart into what you do. It’s been an ideal trip and an exquisite dream!

">

Twenty years in the past, Sean Cassidy opened a 3-unit mens specialty retailer after having met Parisian designer Emile Lafaurie. Impressed by Emile's genuine menswear, which encapsulated Sean's curiosity, the latter proposed that he needs to be the only distributer of the heritage model inside america. This fall, Sean Cassidy in conjunction with Emile Lafaurie have determined to unite as soon as once more to ship one other wave of important French trend to be injected in decrease Manhattan. 

Beau by Emile Lafaurie

A range from Beau by Emile Lafaurie.

Even though Emile Lafaurie's namesake label has remained trustworthy to itself, it has taken a brand new strategy to the fashionable and younger menswear client, and it plans to ship on it is promise. This promise is a capsule assortment dubbed "Beau" which goals to offer a discerning buyer who is impressed by the idea of a shared ardour for brand spanking new tendencies. Whether or not it is a selection of technical cloth or different distinguishing options, the reference is clear that younger males are embracing heritage, honesty, and craftsmanship that inherent within the enigma of menswear. The up to date designs attraction to a younger man with a various vary of environments. These environments all through the week are ones that don't change every day, however quite an hourly one. Along with placing a brand new spin on these conventional designs, Emile Lafaurie's menswear has taken on a brand new advertising marketing campaign with Sean Cassidy as their unique distributor within the US market. In collaboration via Beau, they've launched a brand new capsule assortment to attraction to a youthful technology of menswear shoppers. What is fascinating about this line is that it consists of forty items of swimsuit separates, shirts and sweaters (in addition to assorted equipment) which could be worn interchangeably. The results of this line is a recent really feel that is polished, skilled, however not to0 expensive. It is obvious that typical workplace apparel is taking over totally different kinds; In consequence,  this has enabled the youth market to beat the triviality of uniformity. As a result of sudden and traditionally unmatched plethora of choices inside the panorama of menswear attire choices, Beau units out to create a set that may help a person in trying his  whereas creating his distinctive steadiness between conventional excellence, and trendy savoir faire. We had the choice to talk to Sean retailer proprietor and Beau accomplice, Sean Cassidy, concerning the significance of excellent relationships relative to garment manufacturing, the idea of labeling a mass-market in trend shoppers, and look into the optimistic future with a crystal ball.

Why millennials?

We don’t like labels! Not on the surface of our clothes nor on folks. Emile Lafaurie and SEAN have been began when the designer, Pierre Emile Lafaurie and myself have been each the age of what entrepreneurs goal as “millennials.” We have been younger, had an thought and constructed a enterprise across the philosophy of nice garments at an ideal worth. Quick ahead twenty years later (it’s onerous to consider!), Pierre’s son is practically the age we have been after we launched into this trip. His son received us excited about his associates and all of the younger males beginning their journey into the work power like we as soon as did. It’s an ideal age, you actually can dream! Whether or not they're taking their first step on the company ladder or working in a storage (maybe to develop into the subsequent tech billion!), we created BEAU for them. 

Beau by Emile Lafaurie

A range from Beau by Emile Lafaurie.

What separates you from the opposite manufacturers that make an try at concentrating on millennials? Present examples in each the promoting advertising strategy and the precise product.

We created an ideal curated line for them, permitting them to precise who they're. We aren’t the one folks on the planet making an attempt to do that however we attempt to separate ourselves from the pack by our high quality, worth level and repair. We don’t make disposal clothes below questionable labor and environmental circumstances, nor is this costly fleeting trend.

This group is good, savy and assured. They don’t wish to be closely marketed and manipulated—they see proper via that. They create their very own id and elegance. They're much less into labels and extra into making their very own assertion. In fact, being a small “underdog” retailer, we don’t have deep pockets to promote and market. As a substitute, we rely good and targeted social media campaigns, loyal shoppers who’s sons are this age and powerful phrase of month. Add that every one up and it’s fairly highly effective for a small enterprise like us.

Beau by Emile Lafaurie

A range from Beau by Emile Lafaurie.

How do you preserve a comparatively inexpensive garment whereas manufacturing it outdoors of east Asia?

It’s onerous! However Pierre has constructed nice relationships in Europe and consequently, he has an ideal popularity. He’s on the manufacturing ground greater than he’s in his personal front room. 

I've heard that you've got a cult following of kinds; what do you attribute this to?

Maybe it’s due to my “superstar” identify, Sean Cassidy! Though my identify helps me e book a desk at an ideal restaurant, it takes greater than that to remain present on this trade. Like in actual property, location location location, with males’s clothes, it’s “the correct product on the proper worth” (and preserve repeating that). The opposite key ingredient is SERVICE (sure in all caps). We all know our shoppers, they come to us for recommendation—for model and sometimes private points. They belief us. Many purchasers have develop into private associates.

The place do you see trend going? Will it proceed to hurry up or will it make a return to it’s slower roots?

My crystal ball is not working for the time being! Not way back...trend and retail have advanced and it was simpler to plot and plan the place it’s going. In the previous couple of years we’ve skilled a revolution and we’re shifting on the velocity of sunshine. I don’t assume anybody really has the reply to these questions. For us, I believe you need to know your shoppers, know what they need and what they may need, be open to new concepts whereas being true to your self, be curious of the world round you and keep younger at coronary heart, all of the whereas placing your entire coronary heart into what you do. It’s been an ideal trip and an exquisite dream!

Let's spread the love!


Learn How To Be #1 on Google Results


Basics with Beau: How Sean Cassidy is Providing Longstanding Fashion For Millennials. - Forbes