Baz Luhrmann has a trendy new gig.
The Academy Award-nominated director has been recruited by Swedish fast-fashion chain H&M to supply a movie to accompany the upcoming collaboration assortment with designer Erdem Moralioglu of the excessive-finish label Erdem.
"For me style is all the time about extra than simply clothes, it's a type of expression - a stand-alone artwork kind," Luhrmann stated of the flowery industrial.
Luhrmann is not any stranger to the style world.
He's the artistic marketing consultant for the famous Met Gala - the place company are invited and vetted by Vogue editor Anna Wintour to attend the $25,000-per-ticket fundraising bash for New York's Metropolitan Museum of Artwork's Costume Institute.
The Strictly Ballroom director has additionally created a Christmas window show for Barneys at its Madison Avenue retailer and was, extra just lately, noticed entrance row at quite a few reveals at New York Vogue Week again in February.
Erdem - most commonly seen on the Duchess of Cambridge, her sister Pippa Middleton and Nicole Kidman - is a London-primarily based womenswear label launched in 2005. Famend for floaty, female robes and extra floral motifs than could be seen on the Royal Botanic Backyard.
For the H&M challenge the model will make its first foray into menswear.
H&M launch a excessive-style assortment yearly and have most famously labored with Alexander Wang, Marni, Kenzo and Balmain, which attracted an unprecedented variety of clients and compelled the H&M Oxford Road retailer in London to shut on account of security issues.
The assortment will arrive in shops, together with Australia's retailers, on November 2.
To announce the challenge Luhrmann launched a trailer on YouTube.
Tapping into his The Great Gatsby glory days, the 30-second clip reveals a man and girl operating by way of a grand property into a backyard.
It isn't identified if his spouse, Oscar-successful costume designer Catherine Martin, will likely be concerned within the Erdem x H&M movie.
Fairfax Media has reached out to H&M Australia for remark.