Birdsong: The Badass Feminist Shop With A Conscience And A Vision – The Debrief

Lucy Morris | Vogue and Magnificence Editor | hour in the past

Birdsong: The Badass Feminist Shop With A Conscience And A Vision

The Debrief: Don’t accept something much less

‘Every little thing we do is from a feminist, idealistic perspective. We're a style label however we're outsiders, we're at all times searching for methods to do issues in another way and positively’, explains Birdsong’s co-founder Sophie Slater. Since 2014, Slater, together with two different ladies have been creating a brand new method of aware buying. With the mantra, ‘no sweatshops and no photoshops’, they're launching a pop-up store in London’s Hoxton tonight. 

The ethos is straightforward; Birdsong wish to champion ladies and nonbinary folks. ‘Whether or not that is by manufacturing our garments with extremely expert ladies's charities, collaborating greater than competing, offering what garments as much as a measurement 22, or actually believing that each one our bodies are good our bodies, we wish that to come back throughout if you enter the shop’, Slater clarifies. ‘A lot of manufacturers are preaching feminist beliefs or slapping "empowering" slogans onto t-shirts, however you may be positive with ours that your cash is doing actual good. It is travelling down the street to maintain ladies's companies operating, or to help up and coming artists and designers, and that is one thing we will all be ok with.’

The bodily store, which shall be open from 27th of July till 1st of August shall be stocking younger designers, publications like Riposte, Gentlewoman, Polyester Zine, Ladybeard, Birdsong’s personal zine, The Nest, and sustainable interval pants firm Thinx. ‘All our different manufacturers that we inventory are a results of the entire crew being obsessive about discovering lovely, moral manufacturers or wonderful publications, (normally for ourselves!) that we then wholesale purchase for the store’, Slater provides.  

Highlights embrace Auria, which is a swimwear label favoured by Rihanna that makes its items from recycled fishing nets, Birdsong's in-home assortment, which is made by migrant, low-earnings ladies in Shoreditch, Poplar and Limehouse for residing wages, and a restricted-version collaboration between Birdsong and Clio Peppiatt. Slater says to look out for the, ‘embroidered pants on sale, sassy slogan socks, and excellent summer time sandals.’ She places it as, 'principally we've got all the pieces for head-to-toe, empowering, moral dressing this time round. We hope that it’s a style of what to anticipate from our model as our aesthetics and values proceed to develop and problem the remainder of the trade.’

Birdsong’s ‘Summer of Sisterhood’ store runs 27th July - 1st August

397-400 Geffrye St. Next to Hoxton Station, London. 

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Observe Lucy on Instagram @lucyalicemorris 

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Birdsong: The Badass Feminist Shop With A Conscience And A Vision - The Debrief