By Bernie Cahiles-Magkilat
Josie Go has all the time been the fashionista that she is. She loves to decorate up that she determined to make this ardour of hers goes past private, however into an expert and enterprise enterprise.
Thus, the delivery of KARIMADON, a fashion label that's now making the rounds in prestigious worldwide fashion week exhibits, bringing the Filipino designer into the league of the world’s finest.
KARIMADON, the nation’s trusted retail model for greater than 35 years, is a wanted model for its distinctive model in able to put on formal and informal put on.
KARIMADON is a household owned enterprise that started in 1980 by couple Richard and Josie. They manufacture their total line right here within the Philippines.
Go, president and CEO of KARIMADON, disclosed that the model title is definitely an acronym of names from her members of the family, that’s why the letters are all in higher case.
KARIMADON stands for: KAren, Richard, MAuricia, DONdexter.
She additionally disclosed that the enterprise began due to her fondness for attire. She determined to make a enterprise out of her ardour in dressing up and buying.
At the moment, KARIMADON has greater than 30 distribution retailers everywhere in the Philippines, with shops strategically situated in main malls and shops.
Although contented with the success of KARIMADON in its native operation, the patronage of visiting overseas nationals on their garments line opened their eyes to broaden distribution in different nations.
Its preliminary distribution to the neighboring Asian nations, like Jakarta in Indonesia, has been properly obtained and is shortly getting its personal loyal patronage.
This all-Filipino model is finest identified for their moderately priced gadgets with a world-class class. KARIMADON boasts of fashionably simple-to-put on items with a cosy match that makes patrons really feel just like the gadgets are tailor-made for their dimension.
KARIMADON has obtainable attire applicable for any event — from sensible casuals, each day company put on, after workplace cocktail to excessive fashion night robes.
KARIMADON understands the necessity of the ladies-on-the go. That's the reason their attire are simple to care for – with not so delicate materials, however certainly of nice high quality.
As an added service to their loyal prospects, stand alone shops of KARIMADON present alterations service in case adjustment is important.
And excellent news for those that need extra, KARIMADON may also do particular orders, so if you're to have a selected design made for your dimension.
Go has solely religion within the native designers.
“There's nothing unsuitable with our native designers, I imagine they're very proficient,” she provides.
“Our native designers now are very open to making an attempt new types and tendencies.”
Go cited the Filipino designers for being very progressive on the items that they design. At KARIMADON, Go holds competitors amongst younger aspiring designers to assist them get publicity to the fashion trade.
Go is proud that she has an all-Filipino staff of designers. In addition they preserve a medium dimension manufacturing staff.
“I design along with our head designer Embi Nicolas, our staff is proudly all-Filipino designers,” she provides.
Go primarily designs KARIMADON attire and let her manufacturing staff execute it.
KARIMADON has participated efficiently in varied fashion exhibits right here and overseas, breaking barriers for younger and proficient Filipino fashion designers.
In 2015, KARIMADON participated within the Fashion Conference organized by the Philippine Franchise Affiliation in Indonesia and in Dubai.
Final March, KARIMADON participated on the Vancouver, Canada Fashion Week. That was the native label’s first fashion present abroad.
“It was an enormous success. All the things went completely properly on the Vancouver, Canada Fashion Week,” says Go, humbled by the expertise.
For its first fashion present debut abroad, KARIMADON’s fashion present collections are a combination of velour, fake fur supplies and finely made flowy robes in deep blue, burgundy, and blush shade palette.
With the profitable participation in Vancouver, Go stated they've obtained a number of inquiries from patrons and distributors.
KARIMADON has additionally obtained one other invitation from Vancouver, Canada Fashion Week to hitch their Fall/Winter 2017 assortment after one of many organizers noticed their items worn by fashion bloggers. KARIMADON is the primary retail model from the Philippines that was invited at such a prestigious fashion present.
However that’s simply the tip the iceberg. KARIMADON was additionally invited by Fashion Gallery to take part within the New York Fashion Week Spring/Summer season 2018.
Whereas there was an inflow of recent fashion labels, Go says that its endurance has to do with its consistency and sensitivity to those that put on with their garments.
“At KARIMADON, we don’t simply comply with tendencies however we guarantee that anyone who wears our items would really feel lovely and assured. They get the gadgets at inexpensive value however on the identical time it's good high quality and won't exit of development,” says Go.
In actual fact, Go says that the saying, “In fashion, immediately you’re in, tomorrow you’re out” might not be essentially true within the trade.
“This saying could also be true for those that comply with tendencies, however in KARIMADON types that we produce stay basic and can by no means exit of development, most significantly we repeatedly adapt to the calls for of our goal market,” says Go.
Go herself wears KARIMADON garments and for which she all the time will get complimented.
KARIMADON refers its fashion items as “inexpensive luxurious.” By this, Go means they guarantee that is garments are accessible to all people who desires to really feel lovely and assured.
“We supply our supplies overseas, however 98 % of our items are regionally made,” she provides.
On this planet of fashion although, Go agreed that one can by no means purchase class.
“Irrespective of how lovely, costly or luxurious your possessions are, it ought to replicate your character and angle in the direction of different individuals,” says Go.
Via the years, Go believes that Filipinos have advanced and has began to change into subtle and trendsetters wherever they're across the globe.
“We have now embraced fashion by which we change into extra open in making an attempt new types,” she provides.
With a number of fashion retailers, native and overseas coming into the market, the one factor that makes KARIMADON compete is its capacity to please its prospects.
“There are actually a number of competitors out there, however we guarantee that we give the perfect buyer satisfaction, so they arrive again,” she stated.
Go didn't give an actual quantity as to how a lot the corporate has invested already, however suffice it to say that it has grown considerably as a result of the corporate has been reinvesting its earnings. It's now using greater than 100 staff.
Within the subsequent 5 years, Go stated KARIMADON can be accessible to everybody who desires to be trendy because it units its sights to broaden additional within the nation even because it aggressively attain out for new markets abroad.
Regardless of working a enterprise and having fun with the rewards that include it, Go can also be within the forefront of creating the trade related to the occasions.
If there's something that issues Go on the earth of fashion, it's in regards to the environmental affect of the fashion trade.
“Within the fashion trade, it's believed that it’s contributing a giant proportion of trash on the earth,” says Go.
Therefore, she is looking for extra research on tips on how to make the supplies for fashion biodegradable and eco-pleasant.
Her love for fashion and what's trendy are the issues that gas her. Go can not think about herself working in one other trade.
“My coronary heart and fervour is within the fashion trade,” she says.
This trade has taught her to by no means cease studying and evolving. She attributed her endurance to the main target that she places into this enterprise.
It is a quick-paced trade and being forward of your competitors is among the challenges each retailer ought to work for.
Regardless of these challenges, Go stated that the KARIMADON household share the enterprise with staff. The corporate all the time treats staff as family and friends.
“They'll strategy me for their concern and request. That being stated I may also say that I'm very palms on with the corporate. Even when the corporate has grown, I nonetheless maintain my toes on the bottom,” provides Go, who spends her spare time touring with household and mates.
Go has been within the enterprise lengthy sufficient to be one of many luminaries of girls attire.
Her ardour, we will say, is what makes the enterprise sustainable. With out it, KARIMADON won't be the place it's immediately – standing tall amid a sea of recent fashion labels.