Carla Fendi, one in all 5 sisters who inherited a small Roman leather-based items workshop and collectively reworked it into a world luxurious powerhouse famed for its reimagining of the traditional fur coat, died on Monday in Rome. She was 79.

Her demise was introduced by Fendi. The corporate mentioned she had been in poor health however didn't specify the trigger.

Fendi, now owned by the French luxurious group LVMH, is acknowledged for making fur a recent trend pattern reasonably than merely a wardrobe staple of the higher-class or older shopper (its distinctive double F emblem stands for “enjoyable fur”); for its luxe leather-based “it” baggage, just like the Baguette; and for its longtime relationship with Karl Lagerfeld, who has designed collections for the home since 1965. The style home staged a spectacular present with a plexiglass catwalk across the Trevi fountain final 12 months to rejoice its 90th anniversary, at a reported value of $2.four million, and in 2007 it placed on a runway present on prime of the Nice Wall of China — the primary trend present, a spokesman mentioned at the time, to be seen from the moon.

However the home, which at its peak was a uncommon absolutely feminine trend dynasty, had humble origins. Based in 1925 in Rome by Adele and Edoardo Fendi as a small leather-based items retailer (and secret fur workshop), the enterprise was a house away from house for the couple’s 5 daughters, Carla, Paola, Anna, Franca and Alda, who grew up on the store ground enjoying and sleeping amid its samples and purses.

Whereas Paola, Anna, Franca and Alda Fendi later turned necessary artistic forces within the evolution of the model, it was Carla, born in Rome on July 12, 1937, who was the mastermind of its business and advertising methods.

Quickly after the corporate moved to a web site close to the Spanish Steps in 1965, Fendi baggage, furs and scarves turned beloved by Hollywood, European royalty and the worldwide glitterati. Within the subsequent a long time, Carla, affectionately nicknamed the Common (her official title was home president), turned central to the march of the Fendi model, notably concerning its North American operations, and to cementing its place as a patron of Italian heritage and the humanities.

She had no kids, though the opposite sisters went on to have 11 between them and greater than 30 grandchildren. It was a measure of the sisters’ significance to Italy particular authorities dispensation was granted to permit their descendants to undertake their maternal surname.

Nonetheless, to greatest guarantee the way forward for the corporate — and to protect familial relations — the sisters determined in 2001 to promote a controlling stake to LVMH.

“5 sisters was an excessive amount of,” Mr. Lagerfeld, who has typically been known as the sixth Fendi little one, mentioned after the deal was introduced. “They usually weren't talking. The husbands have been all comfortable once they bought.”

Regardless of the takeover, Carla Fendi remained honorary president till her demise.

Deeply dedicated to Rome and its tradition, she helped finance the restoration of the Trevi Fountain, by way of her Carla Fendi Basis and alongside firm initiatives spearheaded by the corporate’s chief government, Pietro Beccari. An avid collector of 20th-century European artwork and design, Ms. Fendi was additionally a chief patron of the Two Worlds arts festival within the Umbrian metropolis of Spoleto.

Her husband of 55 years, Candido Speroni, died in 2013. She is survived by her sisters.

“Aunt Carla was one of the vital visionary folks I've ever met,” Silvia Fendi, Ms. Fendi’s niece and the artistic director at Fendi for equipment, males’s and kids’s put on, mentioned in a cellphone interview. “She was very formidable and pushed, completely decided to make her small household firm a global one in a means that was very uncommon for ladies within the ’60s.”

Silvia Fendi is the daughter of Carla’s sister Anna and the one member of the family nonetheless actively concerned within the working of the home. Her newest males’s assortment was shown in Milan on Monday, hours earlier than her aunt died.

Tributes from the Italian trend world flooded social media on Tuesday as information of Ms. Fendi’s demise unfold. On Instagram, Simone Marchetti, the style editor of the Italian newspaper La Repubblica, wrote, “how necessary it's to go away a hint not simply on trend and on enterprise, however most of all on artwork, magnificence and theater.”