By Pascale Denis
PARIS (Reuters) - French fashion home Christian Dior marked its 70th anniversary on Monday with a show staged outdoors the Invalides museum in Paris and impressed by its founder's travels world wide.
On a fern-lined catwalk dotted with wood lions and giraffes, designer Maria Grazia Chiuri offered the model's Autumn-Winter 2017/18 high fashion assortment, revisiting the iconic "Bar" Jacket and grey skirt fits with a 1950s really feel.
"Christian Dior traveled internationally since 1947. This time we made the 5 continents come to Paris," Dior CEO and Chairman Sidney Toledano instructed Reuters after the show.
Christian Dior is one of the world's greatest and most well-known fashion manufacturers, worn by movie legends from Grace Kelly and Elizabeth Taylor to more moderen stars comparable to Jennifer Lawrence, Natalie Portman and singer Rihanna.
Chiuri was named as its first feminine artistic director in July 2016 as Dior sought to attach with youthful shoppers and enhance gross sales hit by the worldwide luxurious spending downturn and rising urge for food for smaller and extra native manufacturers.
Monday's show offered her second Haute Couture assortment for Dior, which she joined from Valentino.
Toledano stated his new artistic director had attracted and youthful shoppers from Asia, the place demand for luxurious items is selecting up, whereas retaining current prospects.
In France, he stated, the election of President Emmanuel Macron is creating "better confidence" and "a particularly constructive spirit".
French shoppers splurged on new vehicles, smartphones and perfumes in Might, the month Macron gained the presidency. Their elevated willingness to spend bodes effectively for progress within the second quarter, nationwide statistics institute ISEE stated final week.
Like its friends LVMH, Gucci or Hermes, Dior is benefiting from increased spending in Asia and a return of vacationers to Europe.
Toledano stated gross sales progress at Christian Dior Haute Couture and Maison Christian Dior as an entire was within the double-digits within the fourth quarter of 2016 and the primary quarter of 2017.
To have a good time its 70th anniversary, Christian Dior can also be taking on Les Arts Decoratifs museum in Paris for a lavish retrospective from July 5 to Jan. 7, that includes over 300 clothes from the home founder and the six designers who succeeded him.
Christian Dior himself died in 1957, and the fashion home has since been headed by well-known names together with Yves Saint Laurent and John Galliano.
With almost 200 shops in over 60 international locations, Dior had 2016 gross sales of .94 billion euros. Its working margin rose to 13. % in 2016 from 12.eight pct in 2015.
(Writing by Dominique Vidalon; Modifying by Catherine Evans)
(c) Copyright Thomson Reuters 2017. Click For RestrictionsSend a Letter to the Editor