After a number of many years and countless logo bags, Coach is altering its globally acknowledged title. Be happy to pause for a second of silence. On Oct. 11, the corporate introduced that it could be altering its company title to Tapestry. Fortuitously, the title change will solely have an effect on the bigger company that homes Kate Spade, Stuart Weitzman, and, in fact, Coach.
As the corporate continues to develop with new acquisitions, CEO Victor Luis mentioned, the title wanted to replicate that development. "Every of our manufacturers has a novel proposition, fulfilling totally different vogue sensibilities and emotional wants. We looked for a reputation to replicate these values whereas additionally expressing the cultural range of our folks and our manufacturers for in the present day and tomorrow," he mentioned in a press assertion.
For no matter purpose, many longtime Coach consumers have taken the title change slightly too actually — assuming that it's going to have an effect on Coach merchandise sooner or later. Fortunately, that is not the case. Although the phrase "tapestry" may symbolize the corporate's numerous vary, it fairly frankly brings to thoughts the decor sometimes discovered at a grandparent's house, with all due respect.
Hopefully by the point the title change goes into impact on Oct. 31, folks will understand that the Coach model will stay kind of the identical. Within the meantime, try the official Tapestry branding picture forward and benefit from the many sturdy reactions individuals are having throughout the web.