Drew Barrymore launches lifestyle brand on Amazon Fashion – Los Angeles Times

Drew Barrymore as we speak launches a recent lifestyle brand referred to as Pricey Drew on Amazon Fashion. Described as “a love letter to girls world wide,” the gathering contains attire, purses, jewellery, baggage, hair instruments, lingerie and loungewear, priced from $28 to $248.

Within the first marketing campaign picture, Barrymore wears the Mulberry Road tie-entrance skirt, SoHo fan drop earrings, Little Italy identification bracelet, NoLIta cuff and You might be Sturdy clutch. Whereas the gadgets are clearly impressed by New York neighborhoods, the gathering is supposed to have a world attraction.

“We’re delighted to be teaming up with Drew Barrymore to debut her new brand on Amazon Fashion,” stated Amazon Fashion director Kate Dimmock, who praised Barrymore’s “spectacular profession and inventive power,” in addition to her “free-spirited fashion.”

Amazon Fashion has non-public label fundamentals manufacturers Lark & Ro, Ella Moon, Mae, Paris Sunday, Amazon Necessities, Buttoned Down, Good Threads and Scout + Ro, however Pricey Drew is the primary superstar-pushed trend brand launching on the e-tailer. Amazon Fashion Europe this summer time launched a set with Nicopanda, Nicola Formichetti’s unisex streetwear label.

Barrymore has confirmed herself to be an apt entrepreneur; her firm Flower Beauty, based in 2013, is bought solely in four,000 Wal-Mart doorways within the U.S. and 300 in Mexico. It began additionally promoting on flower magnificence.com this yr.

Amazon is continuous its push within the trend world, the place it already dominates with fundamentals. Beneath new chief govt officer Christine Beauchamp, who took the reins in June, Amazon’s U.S. attire gross merchandise quantity may attain as a lot as $62 billion, in accordance with a report by Cowan and Co.

Fortysomething actresses have additionally carved out a distinct segment for themselves within the lifestyle market — witness Reese Witherspoon’s Draper James and Gwyneth Paltrow’s Goop. Tracee Ellis Ross additionally launched a lifestyle assortment for J.C. Penney and Eva Longoria has her personal namesake label. Barrymore continues to be producing and appearing; her newest mission, the Netflix collection “Santa Clarita Weight loss plan,” premiered in February.

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Drew Barrymore launches lifestyle brand on Amazon Fashion - Los Angeles Times