On the floor, tomandlorenzo.com is a vogue weblog enamored with superstar fashion, significantly of the purple-carpet selection. However Tom Fitzgerald and Lorenzo Marquez, the now-married duo who started the weblog in 2006 as a "Undertaking Runway" fansite, have way more in thoughts: They provide up frank, generally impolitic, however by no means private commentary that breaks down the symbiotic relationship between excessive-finish vogue, Hollywood and advertising.
Alongside the best way, the model has expanded to incorporate a e-book, "Everybody Desires to Be Me or Do Me," and a podcast, "Tom & Lorenzo's Pop Type Opinionfest." Admirers embody Emmy-award-successful costume designer Janie Bryant, who has mentioned she cherished their "Mad Males" recaps, which centered on character improvement by way of Bryant's costume design.
Backside line, although, Fitzgerald and Marquez are nice leisure. It's onerous to withstand writers who describe Johnny Depp, who's into bandanas, chains, doo-dads and eyeliner, as an "aged homosexual wind chime." Our dialog has been edited.
To begin with the intense, Marchesa co-founder Georgina Chapman mentioned she's leaving her husband, Harvey Weinstein, who's been accused of sexual harrassment. How will this have an effect on her vogue model?
Lorenzo: Nobody knew a lot concerning the firm earlier than they married, then her model exploded. There have been [rumors] he advised actresses to put on Marchesa. I feel individuals will distance themselves. However then it will be again on the purple carpet—individuals neglect. And possibly there will likely be a motion to embrace her.
Tom: I feel it comes right down to how she manages her PR. She might climate this, she has a base that is very properly established, whether or not individuals have been pressured into sporting the robes or not.
Why is the purple carpet so necessary for a luxurious vogue model?
T: These footage are picked up all over the place. And have a look at the backdrop and depend the company logos. Individuals do not realize how a lot cash is on the road.
L: And purple carpets promote films. Studios and networks have a price range to decorate celebrities—they perceive it is necessary.
T: Marvel films, Star Wars—that is Disney cash. When "The Power Awakens" got here out, the feminine stars wearing black or white, very Darth Vader-Princess Leia. Their stylists did not inform them to try this.
Describe the transactional nature of purple carpets.
L: Just about everyone will get paid to put on a gown if in case you have a stylist—and jewellery and sneakers. Otherwise you put on it free of charge. However then you need to give it again.
T: A whole lot of instances A-listers do not return issues, we all know that.
L: That is why they're all the time sporting the mistaken season—designers need to promote the subsequent assortment. When it is spring, they're sporting fall.
Most customers cannot afford the garments these stars put on, so what is the advertising technique?
L: While you rent somebody like Kristen Stewart, who represents Chanel, individuals aren't shopping for Chanel attire, they're shopping for sun shades, earrings, keychains. That is what sells. Individuals see her and suppose, "OK, what can I afford right here?"
T: The common Chanel client is center-aged, and that is how a model like Chanel will get it on the market to a youthful technology. In 10, 15 years, they're going to have good recollections of Chanel, possibly actually have a few items, and they're going to purchase the go well with or the sneakers.
Who's superstar model ambassador?
T: Kirsten Dunst is doing very properly with Rodarte. It was all the time goofy, experimental stuff, however they've gotten extra Hollywood up to now 12 months.
L: They have been attempting to rebrand themselves on the purple carpet.
T: She comes off as an atypical blond ingénue. And he or she provides off an mental vibe. She may very well be an fool for all I do know, but it surely works properly for Rodarte.
What is the superstar's branding technique right here?
T: It's a dwelling headshot. You are presenting this flawless picture of your self for casting administrators or producers to see.
Are garments, one's look, one of the best ways for a celeb to rebrand?
L: I feel so. It's all about picture. Take a look at Celine Dion, she's like a mega-transformation. She went from this very fundamental look to this loopy fashionista sporting Gucci on a regular basis.
T: And taking dangers.
L: Each publication adopted her in Paris [this past summer, when she attended Fashion Week shows]. She was intelligent. She was getting forgotten in a manner.
T: After which her husband died and this may occasionally sound crass, however from a public picture perspective, you do not need to be seen as somebody's widow. She did not simply say, "I'll begin sporting Gucci."
Which male star is model-constructing appropriately?
L: Chris Pratt modified his picture. He wished to make motion films and needed to change his physique.
T: He was the goofy frat boy who would carry his shirt and present his stomach. I perceive, he is getting older and you may't do these kinds of issues, however he made a transparent alternative. Now he is strolling away from his spouse and child, and everybody's attempting to be well mannered about it, however he'll step out with some supermodel or 25-year-previous actress. I am not a psychic predicting this.
Is there an excessive amount of concentrate on celebrities in vogue? On the company aspect, too, like Pharrell Williams being named head of creativeness at G-Star Uncooked?
L: We're so centered on superstar proper now, even fashions are the daughters and sons of main celebrities—Gigi Hadid, Kendall Jenner. [Fashion houses] are fascinated by promoting what they've through the use of well-known individuals, not in creating new vogue.
Will we see a course correction?
T: The bubble will pop. It's much like the '90s when it was all about supermodels. The business snapped again. There was an analogous backlash with vogue bloggers. The cash is in vogue. It'll occur when Kanye's subsequent line collapses, or another person's makes no cash. We'll by no means get celebs utterly out, there's cash to be made, and now we have been advised by many vogue editors celeb on their cowl will promote 25 % greater than a mannequin.
There is a sameness in the best way individuals gown, even artistic administrators. Is it an absence of creativeness?
T: I'm not the particular person to steer this dialog, however there is a sense of cultural stagnation. [Fashion brands] are promoting fragrance and sun shades, no purpose for them to vary. Males's suiting hasn't modified in 25 years. And actually, what is the distinction between Banana Republic and the Hole besides somewhat little bit of high quality? And H&M and Zara? They're all placing out the identical product.
What's with Mark Zuckerberg's hoodie obsession?
T: There's this millennial eye-roll in any respect our tradition's sacred cows, and vogue could also be considered one of them.
L: Individuals in Silicon Valley are very profitable, they do not give a rattling about anything. And I feel you observe a glance that you simply suppose works for you—persons are very afraid to be criticized.