Fashion for men at work – Houston Chronicle

Being referred to as a "clothier" appears unusual to Shayne Salinas.

He would not see himself that method actually, regardless that he launched his Kooth Model menswear line in 2014, and he designs and sews practically every bit of himself. Salinas' assortment is geared towards the blue-collar man - the man who toils in a chemical plant and wears heavy-obligation protecting clothes, metal-toe boots and a tough hat.

"I design workwear. I did not create it to be a style model," says Salinas, 30, certainly one of Houston's hottest rising designers.

In April, his Kooth Model was featured in Houston First's Launch boutique, which showcases rising style and accent designers. His assortment sells on-line at koothbrand.com and at RR/HR Customs Espresso & Provide, 5906 Canal.

His quick-sleeved shirts promote for $70; lengthy-sleeved are $90. He additionally sells work gloves, luggage and hats.

Salinas was born and raised in Brazoria, a city of about three,000 with solely 125 college students in his graduating class. Life in a small city did not lend itself to a profession in style, significantly when the vast majority of residents labored in chemical crops within the Freeport space, he mentioned.

Everybody within the city knew his identify, together with these of his two brothers. They have been raised by their mom, Paula Jacobsen. His grandparents, Peanut and Grandy Jacobsen, personal Brevard Development Co., the place Salinas works by day because the human sources supervisor.

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As a boy, Salinas took up tennis and performed competitively via highschool, though style was at all times in his ideas. He discovered to stitch in a house economics class; his first mission was a quilt made out of duck-print material.

After graduating, Salinas enrolled within the Fashion Institute of Design and Merchandising in Los Angeles.

He knew nothing about excessive style when he bought there. He did not know designers' names - he had by no means paid a lot consideration to style magazines. He needed to design men's workwear.

"On the time, the college was centered on excessive-finish couture and girls's put on," Salinas mentioned. "It was lots more durable than I believed it was going to be. There was a lot draping we needed to do and designing night robes. I did not really feel like the abilities I used to be studying there would assist me with what I needed to do."

Whereas in style college, Salinas and his roommate based Sovereignty LA, a men's streetwear line with hoodies and T-shirts; they even showcased the road at a style commerce present in Las Vegas. Their enterprise relationship ultimately soured, and Salinas returned to Houston in 2010 to marry longtime girlfriend Andi.They've a three-yr-previous son, Tino.

In Houston, Salinas turned his focus to creating his personal assortment. Kooth Model is derived from the phrase "couth," which means cultured and refined.

"I needed to create one thing that served a goal," he mentioned. "I spotted that lots of the men I knew wore the identical stuff. There was nothing modern about what they wore in a chemical plant, and far of it was so cheaply made."

Salinas says his garments, though fashionable, have a goal and are made with heavier materials (for security considerations), bigger buttons, longer again hems (in order not exhibit the derrière when bending over) and bolstered seams to satisfy the rugged calls for of vegetation. He sews a lot of the gathering utilizing classic 1960s stitching machines, which may deal with the heavier materials, he mentioned.

As his model turns into extra standard, Salinas plans to increase the road to supply style menswear, not simply workwear.

"I by no means thought I might be doing style exhibits, however I am doing them. It is fairly wonderful."

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