Chirantan Chatterjee, former school at IIM-B and school member at Indian Faculty of Enterprise, has co-authored the case examine with Reechal Vardhan, Product Supervisor at Roposo and an IIM-B alumnus.
Within the synopsis of the examine, titled 'On innovation and entrepreneurship in rising Asian digital markets', the authors have acknowledged that area of interest social networking platforms like Roposo deliver social media and on-line buying collectively by permitting its customers to not solely have a look at tales or movies posted by individuals but additionally to purchase related trying garments or equipment, as per their desire.
The case examine additionally appears to be like at how Roposo germinated from the founding crew's prior enterprise Giveter that supplied the crew distinctive insights on shopper behaviour, product improvement, dynamic capabilities, and community economies. This case examine, mentioned a press release from Roposo, takes it ahead to some extent the place in the previous few quarters, with social-promoting as a paradigm being explored by the likes of Fb and WhatsApp, Roposo tries to reinvent itself - contemplating whether or not to enter the social promoting area or to strategically deal with additional deepening its base on pure play social networking.
"Being featured as a case examine among the many rising record of Harvard instances on fashionable Indian entrepreneurship and innovation is a proud second for us. We're delighted that MBA college students at a few of the world's most prestigious establishments will be taught from our model journey" mentioned Mayank Bhangadia, CEO and Co-founder at Roposo.
Including to this, Reechal Vardhan, Product Supervisor at Roposo, mentioned, "Roposo has had an unimaginable journey to this point and I'm extraordinarily pleased to share it is story with the world, together with Professor Chatterjee. Being an MBA myself, I can recognize the worth a case-examine like this might add to classroom discussions - via which college students will get an perception to innovation within the Indian begin-up panorama and the strategic choices that we have now to soak up our day-to-day operations."
In response to Professor Chatterjee, College Member at Indian Faculty of Enterprise, "Roposo proved to be a super case to look at the challenges and alternatives for house-grown social platforms in entrepreneurial pivoting, constructing dynamic capabilities, and sustaining strategic focus when there's a US Fb, a Chinese language Weibo, or Japanese Mixi."
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