Taco Bell took over the style district in Los Angeles lately.
Sure, the identical Taco Bell that serves up double-decker taco supremes and bare rooster chalupas held a full-fledged runway present, with fashions strutting down a white catwalk in sizzling sauce bodysuits and purple anoraks as audio system blasted electro home music. Company ate tacos, after all.
The present was placed on to advertise Taco Bell’s new vogue collaboration with Without end 21, a vogue retailer based mostly in Los Angeles.
Quirkiness is a signature of the quick-meals chain, which frequently makes use of odd advertising and marketing to remain embedded in popular culture-like internet hosting weddings at its Las Vegas flagship restaurant. Executives insist that the brand new clothes line isn’t a gimmick, despite the fact that it’s a one-off, and say they hope the kinds are taken critically. Taco Bell has already been lively in sports activities, music, and gaming, so why not vogue, too?
“We actually took pains to make this a respectable assortment that's related and enjoyable and fashionable,” mentioned Marisa Thalberg, chief advertising and marketing officer of Taco Bell. She expects the restricted-version merchandise to promote out shortly.
The style foray is a part of a unbroken eruption of taco commercialization — a broader push to get extra merchandise out into the world. Taco Bell first collaborated with a vogue label again in 2014, when it teamed with streetwear model The Tons of for a line of taco socks. Final yr, the quick-meals chain opened a retail retailer dedicated to merchandise on the Las Vegas strip, hawking every kind of funky Taco Bell swag, from beanies to bikinis.
The store additionally has an e-commerce presence, promoting classic wash Taco Bell emblem sweatshirts, rings that spell out the model’s identify, and greeting playing cards with illustrations of Crunchwrap Supremes and Mountain Dew Baja Blast.
Taco Bell has carried out properly by mother or father Yum Manufacturers, which additionally owns KFC and Pizza Hut, serving to offset lagging gross sales at its embattled pizza chain. However Taco Bell hit a velocity bump final quarter, as identical-retailer gross sales fell wanting expectations. Pairing with Without end 21 is sensible in some methods.
The 2 chains make use of the identical tactic of quickly updating merchandise with restricted-time choices, hoping to attract extra clients via the doorways.
For instance, Taco Bell got here up with the artery cracking thought of promoting chalupas with a shell made out of fried rooster.
Within the case of this Without end 21 assortment, Taco Bell goes world with its branding effort. Taco Bell merchandise shall be bought in some nations the place there aren’t even any Taco Bell places-but.
In the meantime, mother or father firm Yum could also be taking some cues from its adventurous subsidiary: Just lately Pizza Hut unveiled the “Pizza Parka,” a restricted-version coat that makes use of the identical thermal expertise present in pizza supply pouches.
Final yr, the chain bought an attire line known as Hut Swag, promoting pepperoni print scarves, tribal pizza yoga pants, and hoodies that learn “PIZZA IS BAE.”
In July, KFC launched its personal vogue assortment, known as KFC Restricted, with sandwich lapel pins, Colonel Sanders tees, and sweatshirts the golden brown hue of crispy fried rooster.
So what’s subsequent? A Taco Bell Supreme streetwear collaboration? Maybe some taco kinds tucked right into a Vetements vogue present? There aren't any speedy plans to promote extra garments or open extra merchandise shops, however it’s one thing Taco Bell is open to.
Thalberg mentioned the corporate will all the time stay taco-first, however anticipate lots extra bizarre stuff when alternatives come up.