Five niche Italian brands helping Milan Fashion Week get its mojo back – South China Morning Post

Fashion individuals, particularly jaded editors, like to hate Milan. Too industrial, goes the chorus. Not sufficient younger designers on the expense of company giants. Too many equipment and few thrilling exhibits.

Whereas it isn't the primary time that critics have predicted Milan’s demise as a style capital, this season the complaints became a mini controversy that engulfed the style neighborhood each in Italy and throughout the Atlantic.

Fashion industry wants to take pyjamas out of the bedroom, but world remains mostly indifferent

An article printed in The New York Instances, provocatively titled “Does Milan Matter?”, ruffled the feathers of town’s glitterati, who had been fast to defend their hometown. From Stefano Gabbana, who on Instagram exhorted his fellow Italian designers to boycott the publication and ban it from its exhibits (one thing that Dolce & Gabbana has been doing for years) to Italy’s most outstanding newspapers, La Repubblica and Corriere della Sera, the native style neighborhood was very vocal in its rebuke.

Whereas there may be some fact to the problems raised by the American publication, you can't deny that in current seasons Milan has gone via a renaissance of kinds. The town’s style week is now not synonymous with large labels and a dearth of inventive expertise.

Many attribute this new-discovered vitality to the unbelievable success of Gucci, the label du jour. The mega model has undeniably performed a pivotal position in placing Milan back on the style map, however it's truly a sequence of small residence-grown labels which have injected a a lot-wanted dose of pleasure into town’s style scene.

Gucci, Prada open Milan Fashion Week with wildly different shows

What all these niche brands have in frequent, despite their disparate choices, is that they deal with one key factor and do it nicely, with out attempting to be all issues to all individuals.

Controversy apart, here's a take a look at 5 Milan-based brands delivering these a lot-touted “funding items” which might be the foundations of each girl’s wardrobe.

For Stressed Sleepers

Also called F.R.S., this model specialises in printed silk pyjamas that may be worn out and about. In solely 4 seasons, it has develop into a runaway success. Francesca Ruffini, the founding father of the label, can be the spouse of Moncler proprietor Remo Ruffini. Accessible in Hong Kong at Lane Crawford

From Chinese street to the style elite, pyjamas are having a fashion moment


Based by road-model stars Gilda Ambrosio and Giorgia Tordini, Attico affords kimono-model robes that may be dressed down with a pair of denims or worn on their very own as night put on. The model has struck a chord amongst women who wish to be lined up however nonetheless look cool. Accessible in Hong Kong at Joyce

La DoubleJ

JJ Martin, a Milan-based American journalist and the creator of La DoubleJ, is without doubt one of the metropolis’s chicest tastemakers. Her eclectic model and love for classic are mirrored in her model’s vibrant attire, all that includes authentic patterns sourced from silk weavers within the close by metropolis of Como. Accessible at


Carlotta Oddi, a former assistant to Vogue Japan’s Anna Dello Russo, and her brother Niccolò based Alanui as a ardour challenge. The label, which takes its title from a Hawaiian phrase that means “giant path”, affords tribal-impressed embellished cardigans in effective-gauge cashmere. Accessible at

Blazé Milano

Corrada Rodriguez D’Acri, Delfina Pinardi and Sole Torlonia established Blazé Milano after assembly whereas working at Elle Italia. The model makes what the trio calls “the best and most elegantly discreet garment” – the blazer. You can too have one customized-made at their ateliers in Milan and Rome. Accessible in Hong Kong at Lane Crawford

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Five niche Italian brands helping Milan Fashion Week get its mojo back - South China Morning Post