GRAND RAPIDS, MI -- For the second 12 months in a row, Wolverine Worldwide is opening up its annual trend present extravaganza to the general public.
However this 12 months, the Rockford footwear giant is taking the occasion up a notch with "Style Rock Out" in downtown Grand Rapids. The corporate has rented out the newly opened 20 Monroe Live, with room for 17,000, for the free occasion.
The style present, live performance and charity occasion at 7:30 p.m. Could 18 will kick off Wolverine's Spring/Summer season 2018 International Model Convention that's worldwide distributors from 200 nations and territories. The occasion is free to the general public with a money or meals donation to the Youngsters' Meals Basket.
Final 12 months, the Cat Footwear trend present in Calder Plaza featured a DJ and experimental pop artist. This 12 months, Wolverine model is bringing within the hip-hop double-dutch leap rope crew, JumpLA, and three Michigan-primarily based music acts: DJ Adrian Butler, Jesse Ray and the Carolina Catfish, and Flint Eastwood.
"Style Rock Out" is a part of Cat Footwear's new model marketing campaign "Bolder Collectively" that's about bringing collectively the perfect in artwork, music and trend, and dealing collectively as a neighborhood in the direction of daring causes.
The rugged informal footwear is a world licensee of the century-outdated Caterpillar Inc., the maker of huge building equipment often known as Earthmovers. Cat Footwear has dubbed its customers Earthmovers as effectively.
Each are a couple of inventive, revolutionary and pioneering spirit that may catapult change, says Dani Zizak, Cat Footwear's chief advertising officer.
"This occasion celebrates our Earthmover. The individuals on the market who roll up their sleeves, get issues completed, and make change occur," Zizak stated.
The brand new marketing campaign "Bolder Collectively" builds on the model's Winter 2017 assortment "Go Boldly."
"It capitalizes on the spirit of Earthmovers, individuals are sturdy and highly effective as people however once they come collectively, they're even bolder collectively. That is our new marketing campaign," Zizak stated.
Months in preparation, the night is meant to present distributors how to activate the Cat Footwear model of their markets to join with customers and most people.
The week-lengthy convention for Wolverine's dozen manufacturers from Merrell to Hush Puppies is about letting distributors get immersed within the manufacturers, see the newest designs and be taught the most recent advertising methods.
Nowadays, footwear manufacturers like Cat Footwear want to step out of the pages of trend magazines to join with its customers the place they're passionate.
"What we try to create is that relationship the place (the place our customers) exist, not stepping again and saying hey, 'purchase our model as a result of it's cool.' We would like to have interaction with them," Zizak stated.
The occasion is free for individuals with a money or meals donation to the Youngsters' Meals Basket, the Grand Rapids-non-revenue offers wholesome, nutritious meals to low-earnings youngsters. Advised meals donations embrace Cheez-its, Goldfish crackers or apple sauce.
Attendees have to be at the least 18 years outdated. Full occasion particulars right here: bit.ly/fashionrocksout