French Fashion Federation Simplifies Identify, Unveils Logo – WWD

NAME ON: Let’s face it, the complete title of the French trend federation, La Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode, is a little bit of a mouthful, particularly for non-French audio system.

Make that its former title, with the implementation at this time by the federation of a extra manageable, condensed model of its moniker that also captures what it’s about: La Fédération de la Haute Couture et de la Mode. As reported, a new logo has also been created.

Behind the choice to remodel the title, defined Pascal Morand, the federation’s government president, was the federation’s government physique. The committee is headed by federation president, Ralph Toledano, with as its members Morand, Sidney Toledano, president and chief government officer of Christian Dior Couture; Bruno Pavlovsky, president of worldwide trend at Chanel; Guillaume de Seynes, government vp of Hermès Worldwide, and Francesca Bellettini, president and chief government officer of Yves Saint Laurent.

The federation has below its umbrella three commerce associations whose names will stay unchanged: the Chambre Syndicale de la Haute Couture, additionally presided over by Ralph Toledano; the Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode, headed by Pavlovsky; and the Chambre Syndicale de la Mode Masculine, led by Sidney Toledano.

Members of the federation additionally embody non-French firms from nations together with China, Japan, Italy, Belgium and South Korea.

Of the brand new title, Morand elaborated: “It was too lengthy, and wanted adapting for the 21st century. We wished one thing that was clear, easy and modern and that displays what we're.” The brand new title is not going to have an acronym, and won't be translated, he mentioned. “We wished to deal with having high fashion and trend within the title, however that doesn’t imply it entails simply any kind of trend, we'll proceed to deal with true creation.”

The story of the founding of the federation’s respective commerce associations dates again to 1868, when Paris-based mostly British designer Charles Frederick Value created the Chambre Syndicale de la Confection et de la Couture Pour Dames et Fillettes. In 1911, the commerce affiliation turned strictly couture-targeted, shortening its title to the Chambre Syndicale de la Couture. After World Conflict II, it was modified as soon as once more to La Chambre Syndicale de la Haute Couture.

The subsequent change, defined Morand, got here in 1973 when members of the Créateurs & Industriels, a enterprise co-based by former federation president Didier Grumbach with Andrée Putman based mostly on connecting designers with industrial gamers, joined efforts with a band of couturiers that had branched out into prepared-to-put on, together with Yves Saint Laurent, to type the Chambre Syndicale du Prêt à Porter des Couturiers et des Créateurs de Mode.

It was created below the aegis of Pierre Bergé, who remained president for 20 years. Additionally they added a 3rd commerce affiliation devoted to males’s put on, or mode masculine. “I noticed Pierre Bergé just lately and he was saying how, to start with, there have been 5 couturiers and 5 designers on the calendar,” mentioned Morand. “He remembered Pierre Balmain asking, ‘Who’s this Sonia Rykiel?’”

Issey Miyake was additionally a part of Créateurs & Industriels, mentioned Morand, including of the federation’s new moniker. “You'll discover that the phrase français [French] is not a part of the title, there are two causes for that: With high fashion being a part of the title, it’s implicit, and one more reason is that we have now many members who usually are not French. We need to be worldwide and can proceed to have worldwide members.”

Moran in contrast the open spirit of the federation to the worldwide artwork scene in Paris within the early 20th century. “This is the reason we give a lot significance to range and openness, and to emphasizing the sturdy worldwide dimension of the style weeks of all of our member commerce associations,” he mentioned.

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French Fashion Federation Simplifies Identify, Unveils Logo - WWD