Giving the lie to fast fashion – Independent Online

SA fashion model Bodhisattva works with small native companies to produce high quality clothes. Footage: Samantha Pinto
Over the previous few years, the retail local weather has modified drastically from high-down fashion the place luxurious manufacturers set the customary of what was stylish to a extra democratised trade the place these similar manufacturers' designer threads are being ripped off by massive excessive avenue chains and offered for a fraction of the value.

And whereas I’m all for spending much less on gadgets that might be relegated to final-season standing, I have a tendency to err on the facet of longevity. High quality over amount, as they are saying. I hardly ever purchase new garments and, after I do, my purchases are both extraordinarily expensive gadgets I've saved up for over months or cut price finds constituted of high quality materials I do know are usually not simply in season this month.

Then there are these instances after I enter a mall and discover myself panic-laid low with all the gloriously attractive apparel on provide. Denims for R150, screams one signal and I’m immediately drawn right into a parallel universe the place I desperately want 5 new pairs of denims.

However I don’t want them, after all. I might simply stroll into Levi's and drop R800 on an honest pair I do know will final a number of years, if no more. However the price ticket attracts me in and I find yourself with two new pairs of denims that lose their form and wish to be thrown out after a couple of months.

Which is why recently I’ve change into a robust advocate for initiatives comparable to H&M Aware and Fashion Revolution. I like the indisputable fact that I can stroll into any H&M retailer and recycle clothes that might in any other case find yourself in a landfill someplace. And whereas many would say that H&M’s complete enterprise mannequin depends on its fast-fireplace manufacturing line, I nonetheless applaud its efforts at recycling and reusing previous clothes in its Aware Assortment. Certainly, it appears a becoming first step in the direction of all its merchandise finally being produced this manner.

That being stated, H&M isn’t the solely model doing its half for sustainable and moral fashion.

One such native model I used to be fortunate sufficient to work with a couple of months in the past is Bodhisattva. Deriving its identify from the Sanskrit time period for anybody who's motivated by compassion and needs to improve enlightenment and consciousness for the good thing about others, the model works with small native companies, particularly these owned by girls, in impoverished communities to produce high quality clothes constituted of materials comparable to silk, leather-based and cotton that stand the check of time and are interchangeable with different gadgets in your wardrobe.

So, whilst you could also be paying high greenback for a skirt or high, you’re additionally paying for an merchandise that may see you thru a number of seasons.

And isn’t that what we’re after, actually? Objects that may final, that may be repurposed, deconstructed and recycled season after season?

Even runways have began to blur the traces of seasonal fashion. A lot of what we see now will nonetheless be trending on the streets of Jozi subsequent yr, albeit in a unique color or guise.

So how will you be making a sustainable change via your fashion decisions?

Let's spread the love!



Giving the lie to fast fashion - Independent Online