Heidi Klum's fashion label strikes deal with grocery store chain – New York Post

Heidi Klum’s fashion label is offered at Macy’s and Bloomingdales — and later this 12 months, at some 10,000 grocery shops.

The supermodel, who has an eponymous line of intimates, inked a deal with German grocer Lidl to hold an unique attire line below her label, the chain, which is making an attempt to face out because it appears to be like to realize a foothold within the US, stated Monday.

The low cost grocer is opening its first 10 shops within the US in North Carolina and Virginia on June 15 and has plans to open 100 right here this 12 months.

“Lidl is thought for making high quality merchandise at inexpensive costs and I’m proud to associate with them on this fashion collaboration,” Klum, 44, stated in a press release.

The grocery store operates about 10,000 shops in 27 international locations all through Europe, the place it sells private-label attire below the Esmara label.

However Lidl prospects who need to attempt on Klum’s designs — and administration is preserving mum about what sort of attire can be obtainable — can be out of luck.

There are not any dressing rooms within the shops, a spokesman stated.

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