Heidi Klum's fashion label strikes deal with grocery store chain – New York Post

Heidi Klum’s fashion label is bought at Macy’s and Bloomingdales — and later this 12 months, at some 10,000 grocery shops.

The supermodel, who has an eponymous line of intimates, inked a deal with German grocer Lidl to hold an unique attire line beneath her label, the chain, which is making an attempt to face out because it appears to be like to achieve a foothold within the US, mentioned Monday.

The low cost grocer is opening its first 10 shops within the US in North Carolina and Virginia on June 15 and has plans to open 100 right here this 12 months.

“Lidl is understood for making high quality merchandise at reasonably priced costs and I’m proud to companion with them on this fashion collaboration,” Klum, 44, mentioned in an announcement.

The grocery store operates about 10,000 shops in 27 international locations all through Europe, the place it sells private-label attire beneath the Esmara label.

However Lidl clients who wish to strive on Klum’s designs — and administration is holding mum about what sort of attire might be accessible — might be out of luck.

There are not any dressing rooms within the shops, a spokesman mentioned.

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