Heineken has proudly introduced that will probably be supporting the Lagos Fashion and Design Week as headline sponsor of the 2017 version. This 12 months would be the third consecutive 12 months Heineken might be headline sponsors of the highest primary style showcase in Africa which brings collectively one of the best within the style trade throughout the continent.
Based by Model Home Recordsdata, Lagos Fashion and Design Week, leads the way in which with initiatives that helps, strengthens and develops the style trade. Connecting with over 20 million Pan-African insiders, LFDW options Runway Exhibits, Fashion Enterprise Collection, Fashion Focus Talks, and the #HLFDW After Get together. This 12 months’s occasions will characteristic an thrilling 4-day line up themed ‘Africa: Shaping Fashion’s Future’.
Talking at the press convention to formally kick off this 12 months’s occasion, Franco Maria Maggi, Advertising and marketing Director, Nigerian Breweries, stated sponsorship of the Lagos Fashion and Design Week is Heineken’s method of inspiring its Nigerian and African shoppers to break by means of each border and open their world to carry out their craft and ability to the world.
“We're excited to be part of this distinctive expertise as soon as once more as Lagos exhibits the great thing about African style to the world and the way Africa will form style’s future,” Maggi stated. “We're much more excited to showcase the primary ever Heineken Africa Impressed Fashion Assortment at this 12 months’s Lagos Fashion and Design Week, an illustration of Heineken’s appreciation of African designs and designers, made attainable by means of a collaborative work between the Heineken East Africa crew, world Heineken design crew in addition to the Nigerian crew.
“The identical method Heineken has damaged borders from its beginning place in Amsterdam, Netherlands to 192 nations all over the world, is how we see the African style trade and its gamers breaking boundaries to make big influence all over the world. The Lagos Fashion and Design Week is certainly a extremely important platform for Heineken to assist African style designers to carry out their craftsmanship and make their mark within the style trade.”
East African designers set to characteristic at the Heineken LFDW 2017 had been chosen by means of a extremely aggressive ‘Africa Impressed Fashion Problem’ which motivated one of the best and most modern East African rising designers to create a very Heineken impressed African style assortment.
The 2 extremely gifted profitable designers, Lulu Mutuli and Azra Walji, supported by the World Heineken Design Crew and LEW design home have created the Heineken Africa Impressed Fashion assortment, a singular model style assortment, actually Africa impressed, to be showcased at the Heineken LFDW 2017.
Heineken Lagos Fashion and Design Week (HLFDW) is a four-day style occasion, which began on October 25 and can final until October 28, 2017 at the Eko Atlantic, Victoria Island, Lagos.