How I #MadeIt: Lisa Aiken – Refinery29

What does your common working day appear like?
No two days are ever the identical. Trend weeks and shopping for seasons are getting longer and extra frequent; this yr alone I have been to New York, Milan, Paris, LA, Sydney and Copenhagen for trend weeks, in addition to Hong Kong, Singapore and Dubai on work journeys. Whereas on the street, I attend runway reveals, assortment critiques in showrooms and press appointments. Within the workplace, as retail trend director, my function very a lot sits between content material and commerce so I’ll meet with a number of departments all through the day; everybody from our inventive groups by means of to PR, advertising, shopping for, styling and social.

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How I #MadeIt: Lisa Aiken - Refinery29