How 'Love & Hip Hop' Star Rasheeda Is Building a Fashion & Beauty Empire – Footwear News

love and hip hop rasheeda frost
Rasheeda having a glam second in her Atlanta boutique, Pressed.
Courtesy photograph

In case you ever questioned what it was prefer to stroll a mile in Rasheeda Frost’s footwear, you’re going to wish loads of additional closet house.

The “Love & Hip Hop: Atlanta” star’s shoe assortment — which spans three massive closets situated throughout the Peach State — is greater than ,000 pairs deep and essentially the most tangible testomony of her devotion to Christian Louboutin and Giuseppe Zanotti.

Don’t ask me why, however I really like [Christian Louboutin’s] So Kate [pumps],” the rapper and proprietor/CEO of Atlanta-primarily based Pressed boutique advised FN when the publication caught up together with her just lately. “Each single one which I've damage my rattling ft so dangerous that it don’t make no sense. However I nonetheless purchase them in any case as a result of they appear so good while you put them on.”

On the heels of a curler coaster yr, the mom of two boys — who just lately revealed that she battled postpartum melancholy after the delivery of her youngest son, Karter — opened up with Footwear News about how she is utilizing her ardour for fashion (sore ft be damned) to empower the ladies who look as much as her.

Girls come within the retailer, they usually’re like, ‘My husband and I are beginning date night time,’ and I’m like, ‘Woman, we've got to show up for him — I do know you ain’t been turning up!’” she mentioned. “It goes from that excessive — the place somebody feels too plain — to myself and my glam group making over most cancers sufferers or moms who've been struggling to seek out a job and need assistance getting dressed for an interview. We do no matter we will do to assist ladies and preserve them sturdy and centered.”

love and hip hop rasheeda frostRasheeda Frost in her retailer, Pressed.Courtesy photograph

Whereas viewers can take a look at her fashionable ensembles each Monday night time on VH1-produced “Love & Hip Hop: Atlanta” locals and vacationers who pop into Pressed are sometimes greeted and served by the star herself.

Having an internet retailer for therefore a few years, I wasn’t capable of be private with the shoppers,” Rasheeda, who launched the e-commerce website Pressedatl.com in 2011, mentioned. “However now that I’m within the retailer a lot and dealing with individuals — pulling them out of their consolation zones and placing them in items they usually wouldn’t put on, [then] seeing the self esteem simply come throughout their face — the gratification from that's wonderful.”

However that’s to not say that there isn’t a draw back to being each well-known and accessible.

You’re human and you've got good and dangerous days — and on the times that issues aren’t going good, you continue to need to placed on a nice face and at all times be good and nice — which may get a little loopy,” she defined. “Then typically individuals suppose they know your life and what it is best to or shouldn’t be doing after they by no means walked a day in your footwear they usually simply see a piece of your life on TV and suppose they obtained all of it found out.”

Nonetheless, Rasheeda — who can be mulling extra places for her fashion boutique — appears to have an uncanny potential to make lemonade out of lemons with out lacking a single stylish beat.

Right here, she talks private fashion, creating work-life stability and why she could also be launching a trend line earlier than you suppose.

How would you describe your private fashion?

“My private fashion is tomboy stylish with an additional edge to it. I’m not a girly woman, so it’s extra of a relaxed tomboy sort of swag.”

How has your fashion modified through the years?

“Properly, it’s developed some — I can splurge a little extra on sure issues. However I believe as I’m getting older, I’m simply extra snug with who I'm and I do know the issues that I like, and I by no means attempt to attain. I by no means attempt to let garments put on me. I at all times attempt to do my very own factor. I notice that extra now that I’m older than I did earlier than as a result of [there were] instances I used to say, ‘I wish to put on that,’ simply because I noticed it. I don’t suppose like that anymore — I simply get what I like. I don’t need to have the recent no matter as a result of different individuals are doing it. Now I lay my very own path and let that set a customary. I additionally suppose I’m capable of combine and match extra. I really like with the ability to exhibit my Pressed items and perhaps [at the same time] placed on an unique runway piece from Gucci. However that’s not at all times the focal — the principle factor for me is to be snug in what I’m rocking.”

Do you do any excessive-low mixing together with your trend?

“Sure, I like Zara a lot, and I do H&M now and again. However actually, I put on a lot of the garments from my retailer. My footwear and my luggage could be a little extra excessive-finish, however I additionally promote footwear in my retailer [that are not so high-end], and I put on all of these as nicely. I combine every little thing — anytime you see me, I’m at all times carrying one thing from Pressed. I at all times give [my fans] one thing [they can access]. So perhaps my footwear price $,500 however you may get this outfit or some footwear much like this [from Pressed] for $89, and you may nonetheless come out with this entire outfit from Pressed for $120.”

The place does your love of trend come from?

“I’ve at all times liked garments — particularly beginning out initially in hip-hop. I believe all of it simply got here collectively — the style, the life-style and the music. I was actually into equipment. I at all times wanted the massive earrings, the necklaces and the bracelets — I at all times felt just like the equipment simply topped my outfit off. I’m at all times like, ‘Oh my God, I would like a hat or wait, wait, wait I would like these massive-ass earrings!’”

love and hip hop rasheeda frostRasheeda FrostCourtesy photograph

Is there a look you wouldn’t be caught lifeless in?

“I don’t put on a lot of physique dresse, however that’s simply me. If I do put on a physique gown, I've on like a cardigan or one thing over it. I simply really feel like I don’t must do [body dresses] on a regular basis. However that’s not one thing I wouldn’t be caught lifeless in — as a result of I’d put on it, however I’d simply put on it otherwise, with a denim jacket or one thing like that. However I believe no matter will get thrown at me I can simply pull it collectively. I'd by no means put on white stockings with black footwear or black stockings and white footwear. However I'll put on some white footwear and a few black bobby socks. It’s bizarre.”

What’s your magnificence routine?

“I wash my face with black cleaning soap on daily basis. I put cocoa butter on my face each single day. On a day after I don’t need to get glammed up — it’s simply a little little bit of [Mac] NC 45 [foundation], some lashes and perhaps fill in my eyebrows relying on how I’m feeling and a few gloss.”

Why helps different ladies so necessary to you?

“I’m a mother. And a lot of instances, we put ourselves on the again burner so far as getting ourselves collectively and conserving it tight. So I really like serving to ladies pull it collectively. No matter we will do to assist ladies, I attempt to assist them as a result of a lot of instances individuals can’t exit and buy the issues that they need or get their make-up professionally carried out. So there's a broad number of issues I attempt to do to maintain my ladies impressed and feeling good.”

How do you discover work-life stability, and what recommendation to you could have for different working moms?

“There actually isn’t an precise [formula] to issues; you sort of need to weave it out and determine it out because it goes. For myself, I don’t have a particular schedule. So after I’m making an attempt to drag issues collectively, the principle factor is to have a help system. However you sort of have to determine what the priorities are first after which the opposite issues sort of need to fall behind that. The perfect factor to do is to place your self on a routine. I do know I prefer to work out; I do know need to spend time with my youngsters; I do know I've to be at my retailer; I do know I've to movie [“Love & Hip Hop”]; I do know need to journey. What’s most necessary? OK, right now is ‘child day’ or ‘household day,’ then nothing can interrupt that. However even when one thing comes up and I've to be there, guess what? My youngsters are coming with me. So there are particular issues that you need to facilitate and make occur. Each particular person’s life is completely different, and there are various things you need to do to work it out. However simply sit again and have a look at your 24 hours a day and carve these days out for what’s necessary and run it from there.”

What’s your greatest recommendation for younger ladies battling their self-worth?

“A number of instances what I get from individuals is that they’re scared to step out and check out issues. I've a beauty line, and I promote it within the retailer, and a lot of my darker-pores and skin ladies are like, ‘I can’t put on orange and purple,’ and I’m like, ‘Honey, sure you possibly can!’” Then they put the lipstick on they usually adore it. We've to study to embrace ourselves — level clean, interval. You’re not going to seem like sure individuals — you’re solely you. Embrace your self — have a look at the components of you which are wonderful, and spotlight these factors. Each lady just isn't going to have every little thing. Don’t compromise your self — you don’t need to do all of that additional stuff to be seen and seen. Be as be clear and exquisite as you possibly can — don’t attempt to overdo it or develop up too quick.”

What’s the subsequent massive undertaking that you've coming down the pipeline?
“I’m within the course of now of simply finagling various things and getting began on some new tasks. I’m positively wanting ahead to pulling collectively my precise personal line — that’s one thing that I’m really very severe about. And, after all, a guide within the close to future. Lord, assist me get this carried out. I’m even have some health stuff I’m engaged on as nicely — as a result of all of that comes collectively: magnificence, trend and health.”

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