How teens and smartphones are killing teen-fashion retailers – Allentown Morning Call

PHILADELPHIA - Mipri Haye, a highschool junior, is on Instagram and Snapshot day by day, displaying off her newest outfits to her girlfriends.

She additionally shares the place she acquired these garments: Ceaselessly 21, H&M, and Charlotte Russe typically prime her checklist.

"I take photos of myself making an attempt on new issues, submit them, and see what my buddies assume," mentioned Haye on a latest Friday as she shopped along with her mom, Capri Haye, inside Francesca's at Cherry Hill Mall within the New Jersey portion of suburban Philadelphia.

Retail specialists say such prolific use of social media by Haye and others is driving the fast success of some teen retailers, and inflicting the short demise of others. Teen manufacturers have additionally been among the many slowest to shut their brick-and-mortar shops and develop their web sites.

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