How Vans Became Vogue's Coolest Sneaker – Refinery29

For each Balenciaga stiletto-heeled sock boot that will make an look on the streets of New York or Paris, we are able to’t assist however discover the sheer quantity of Vans Previous Skool sneakers on the toes of the model-minded (even mini style icon North West was seen sporting them, complete with an Aaliyah T-shirt). However how did a 40-year-previous pair of $60 kicks discover favor in style’s internal circle? As Vans senior director of worldwide merchandising Dabney Lee says, “Skate style is having an even bigger affect on your entire style world proper now. The Previous Skool is among the first types that skate boarders and surfboarders embraced again within the ‘60s, so we've got authenticity. Everyone knows how necessary authenticity is true now, so I feel it sort of is sensible that individuals are going to the true supply for that development.” They usually're in throngs — in July, Steve Rendle, CEO of Vans’ mum or dad firm VF Corp, said that specific shoe turned the model’s quantity-one traditional model.

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How Vans Became Vogue's Coolest Sneaker - Refinery29