Humble sack turns into Ivory Coast fashion accessory – Channel NewsAsia

An entrepreneur from Ivory Coast is hoping to attain a world fashion hit by recycling the material sacks that the nation makes use of to ship cocoa beans world wide.

Ivory coast fashion designer Liliane Estievenart, 45, poses inside her workshop in Abidjan, Ivory Coast July 22, 2017. REUTERS/Thierry Gouegnon

ABIDJAN: An entrepreneur from Ivory Coast is hoping to attain a world fashion hit by recycling the material sacks that the nation makes use of to ship cocoa beans world wide.

Liliane Estievenart, 45, hit on the concept of turning the sacks into enticing luggage with the stenciled slogan "Produce of Cote d'Ivoire - Cocoa" - a reminder that the West African nation is the world's prime producer of the commodity.

Estievenart created her first bag on the request of a clothes producer, and has since gone on to design a spread of handbags, leather-based-trimmed valises and different equipment utilizing jute, the fabric used within the cocoa luggage.

Within the 9 months since she left her previous job as a gross sales affiliate, she says she has offered not less than 600 of the luggage as far afield as Gabon, Mauritius, Togo and Ghana. She additionally has plans to broaden.

"There's a excessive demand by Ivorians, our brothers within the diaspora", she stated. "I hope sooner or later we distribute in every single place all through the world."

(Reporting by Thierry Gouegnon, writing by Mark Hanrahan in London; Enhancing by Mark Trevelyan)

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Humble sack turns into Ivory Coast fashion accessory - Channel NewsAsia