Should you thought Ikea was just for furnishings, you are lifeless incorrect.
Ever since Balenciaga tried promoting a copycat version of Ikea's $zero.99 FRAKTA tote bag for an extremely inflated value, everybody's favourite place for finish tables and Swedish meatballs has formally made it is mark on the fashion world. There have since been hats, gas masks, and even thongs constituted of the blue plastic baggage.
As a result of Ikea is now ~fashion~, it was solely a matter of time earlier than somebody merged the tote with some of the coveted gadgets in model - the Yeezy sneaker.
Sneaker customizer Mache took this design significantly, and really spruced up his “destroyed” pair of Cream Whites with a full FRAKTA remedy.
“I had seen @brucehatoo photoshop floating round,” Mache explains within the Instagram caption, “so I wished to offer the person some props as effectively.”
Mache then took the completed pair to his native Ikea superstore for a product photoshoot.
The concept is not that on the market - Kanye already has a special relationship with Ikea.
However, what's subsequent? FRAKTA overalls? FRAKTA jewellery? Ikea may simply should open up a second retailer as a result of it seems just like the web is already doing the branding for them.