Jovian Mandagie's bold ideas for modest fashion – The New Paper

His couture outfits have been worn by celebrities and royalty in Malaysia, however he knew that to generate income, a prepared-to-put on line was the best way to go.

Malaysia's high designer Jovian Mandagie was a pioneer within the area's modest fashion scene 5 years in the past, when he launched his first prepared-to-put on assortment.

Drawing on his celeb designer standing and popularity for ornate materials and gildings, his debut in mass fashion drew giant crowds even earlier than the doorways opened at First Woman shops in Kuala Lumpur, Penang, Selangor and Singapore.

Singapore could be very a lot a part of his plans whilst he seems to construct a fashion empire past the area, Mr Jovian, 31, advised The New Paper after his first present at this 12 months's Singapore Fashion Week (SFW)on Oct 28.

A boutique, JStore, is scheduled to open at Haji Lane by early subsequent 12 months - his sixth retailer and the one one exterior Malaysia.

His collections have additionally been offered on on-line procuring portal Zalora since 2013.

Mr Jovian, who has over 500,000 followers on Instagram, hinted that clients at JStore can anticipate a "distinctive" informal put on assortment that's subtle and female.

"Singapore's model remains to be very a lot influenced by the Malaysian designs and elegance as a result of most Malay Singaporeans go to Kuala Lumpur or Johor Baru to buy. I'm making an attempt to convey adjustments," he added, stating that his assortment at SFW, which showcased fur capes and sequinned denim, was "daring" in contrast with the opposite modest fashion designers.

His transfer is properly-timed because the modest fashion market is predicted to increase.

In line with the "State of the International Islamic Economic system Report", Muslim customers spent an estimated US$243 billion (S$331 billion) on clothes in 2015, a determine anticipated to succeed in US$368 billion by 2021 - a 51 per cent leap.

By way of modest put on, purchases by Muslim ladies have been estimated to be at US$44 billion in 2015, or almost one-fifth of the entire quantity of shopper spending on garments.

And modest put on, which will also be described as garments that aren't revealing, is making its approach into the mainstream.

Well-liked modest fashion designers within the area, resembling Indonesia's Dian Pelangi, made their debut at this 12 months's SFW in collaboration with native modest fashion on-line procuring platform MODESTyle.

There have been three modest fashion exhibits, every that includes 5 designers.

In February, London hosted its first Modest Fashion Week, and properly-identified manufacturers resembling DKNY and Nike have additionally began together with modest designs of their collections.

I consider if you wish to shine in fashion, you simply must be loopy, so I turned a loopy designerDesigner Jovian Mandagie

Mr Timothy Chen, founding father of MODESTyle, which was established final 12 months, mentioned modest fashion put on is more and more being embraced past the Malay Muslim neighborhood in several territories, together with Singapore.

"Previously, there was an impression that modest put on is about overlaying up, however this isn't a illustration of modest fashion," he mentioned.

Mr Jovian got here to thoughts when Mr Chen was trying for a headliner for SFW.

"He's prolific, and he stands out as a result of he's daring however with out crossing the boundaries," Mr Chen advised TNP.

Mr Jovian, who first made a splash within the Malaysian fashion scene when he was 23, agreed that his bold ideas are a key motive for his success.

Whipping out his telephone, he confirmed TNP a photograph from his 2011 runway assortment, which featured a mannequin strolling with a "cage" surrounding her.

Counting the late Alexander McQueen as his "largest idol", Mr Jovian mentioned: "You can't at all times be doing the identical issues or you'll not shine. I consider that if you wish to shine in fashion, you simply must be loopy, so I turned a loopy designer."


Mr Jovian, who's married to Malaysian entrepreneur and socialite Nina Sabrina Ismail Sabri, 30, described her and his mom as his inspirations.

His spouse, who lately gave delivery to their first baby, is his most sincere critic.

"I at all times return and (ask) her what she thinks of each single assortment that I produce, and I hearken to her enter as a result of she is aware of what works for the fashionable ladies," he mentioned.

His mom, a star beautician, initially opposed his swap from structure to fashion design.

Mr Jovian, who now has a group of 150, mentioned: "Ten years in the past, it was not the perfect profession to pursue because the fashion trade was not that large in Asia.

"My mum was afraid that I might flip into a lady.

"(However) she noticed my enthusiasm and that I used to be tenacious about doing fashion. She finally turned very supportive, and she or he has at all times been my largest cheerleader."

Singaporean picture and model marketing consultant Wahyu Rahman thinks that Mr Jovian's entry into the mass market 5 years in the past was a "good transfer".

She recalled how individuals "went loopy" when he launched his prepared-to-put on line in 2012 simply in time for Hari Raya.

"I knew individuals who would carry a second outfit throughout visiting, simply in case they bumped into somebody who was additionally carrying a Jovian," she mentioned.

Regardless of his standing, Mr Jovian is properly conscious of the more and more powerful competitors.

He mentioned: "I nonetheless love couture, and I feel it's the solely approach you'll be able to categorical your creativity by means of fashion, however prepared-to-put on is the one method to generate income out of fashion, so I preserve (each companies) balanced.

"Fashion is about human our bodies, it needs to be placed on an individual and match their personalities."

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Jovian Mandagie's bold ideas for modest fashion - The New Paper