Lidl teams up with Heidi Klum to launch affordable fashion line – The Sun

BUDGET COUTURE

The assortment will launch all through Lidl’s community of over 650 shops throughout the UK later this yr

BARGAIN hunters may quickly have the option to purchase excessive-finish fashion for much less at their native Lidl retailer.

The funds grocery store chain right this moment introduced that it's collaborating with fashion icon and TV movie star Heidi Klum, who's eager to curate a “excessive-finish but affordable assortment” which is accessible for everybody.

Fashion icon Heidi Klum has joined forces with budget store Lidl

Lidl

Fashion icon Heidi Klum has joined forces with funds retailer Lidl

The assortment will launch all through Lidl’s community of over 650 shops throughout the UK and will likely be rolled out to shops within the US and Europe later this yr.

Klum has prior to now designed lingerie for Victoria’s Secret and sneakers for Birkenstock however Lidl is retaining the small print of its newest new fashion partnership underneath wraps for now.

Talking of the launch, Klum mentioned: “Lidl is understood for making high quality merchandise at affordable costs and I’m proud to accomplice with them on this fashion collaboration.”

Ryan McDonnell, industrial director at Lidl UK, added: “As each a worldwide fashion icon and grounded particular person, Heidi is an unbelievable supply of inspiration, which we expect will actually resonate with our clients.”

He added: “We're extraordinarily enthusiastic about providing our most premium fashion vary to date, and look ahead to the primary assortment occurring sale later this yr.”

The information comes as funds shops Aldi and Lidl are persevering with to acquire floor on the UK’s huge 4 supermarkets, luring in 1000's of money-strapped buyers on the lookout for bargains.

Final yr multi-millionaire heiress Paris Hilton also partnered with Lidl to launch a group of hair styling merchandise.

Her vary included hairbrushes for simply £.99 and hairdryers for £9.99.

Socialite and heiress Paris Hilton teams with Lidl

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