Luxury Fashion Brands Start to Sell on China's WeChat Messaging App – Wall Street Journal (subscription)

HONG KONG—China’s Tencent Holdings Ltd. is utilizing its huge social-media community to entice luxurious-style manufacturers to its WeChat app, probably opening a brand new frontier in on-line retail.

France’s Longchamp and the U.Okay.’s Burberry Group PLC have begun promoting purses and garments on WeChat, China’s hottest messaging app. LVMH Moët Hennessy Louis Vuitton SE’s Givenchy and Dior manufacturers are testing demand for his or her items by way of flash...

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Luxury Fashion Brands Start to Sell on China's WeChat Messaging App - Wall Street Journal (subscription)