Mattel's Newest Fashion Dolls Are Based on WWE's Female Superstars – Adweek

It’s unimaginable to disregard wrestling’s influence on American tradition—with stars like John Cena turning into staples of mainstream popular culture, President Trump’s tweet about wrestling CNN, even Netflix’s 1980s-set sequence GLOW—so it’s no shock Mattel would wish to become involved with the WWE. As we speak at Comedian-Con in San Diego, the model unveiled a brand new set of dolls primarily based on a few of the WWE’s feminine superstars.

The brand new trend dolls, that are primarily based on WWE stars like Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Aptitude, Becky Lynch, Alicia Fox and Eva Marie, are supposed to assist the Mattel faucet into WWE’s fan base, which includes 40 p.c ladies.

“The launch of the primary-ever WWE ladies’ product line is a big second within the evolution of not solely our feminine superstars, however our complete firm,” mentioned Stephanie McMahon, WWE chief model officer, in a press release. “We're honored to accomplice with Mattel to offer youngsters with one other option to join with our unimaginable feminine performers who encourage confidence and power.”

It’s unclear whether or not Mattel’s inventive company, BBDO in San Francisco, can be creating new content material for the September launch of the dolls. The company didn't instantly reply to a request for remark.

“At Mattel, we have now a deep understanding of how ladies play and are proud to be WWE’s accomplice in bringing the primary-ever feminine famous person trend doll line to followers,” mentioned Lori Pantel, svp and gm for Lady’s Toy Field. “This line reveals ladies that they too could be a WWE famous person and matches nicely inside our portfolio of women’ manufacturers by providing distinctive doll aesthetics with empowering messages.”

Toys R Us will promote the dolls when they're launched in September, although they're out there for pre-order on July 24.

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Mattel's Newest Fashion Dolls Are Based on WWE's Female Superstars - Adweek