Joe and Charlie Casely-Hayford had been each born on Could 24, precisely 30 years aside. It’s simply considered one of the parallels linking the father-and-son designers, who handle to co-helm a luxurious fashion home whereas balancing their contrasting inventive identities.
The youthful Charlie, 30, remembers sitting in his mother and father’ East Finish London studio — a workshop for Joe’s then-eponymous line, worn by rock ’n’ roll stars like the Conflict and U2 — and absorbing the fundamentals of slicing and stitching.
It sparked Charlie’s curiosity in styling; he’d finally domesticate his personal well-known-musician clientele, which has included Drake and Nas. However he was by no means anticipated to comply with in his father’s designer footsteps.
“Rising up, fashion was at all times round me,” he tells Alexa. “However I keep in mind after I was about 13, I requested my dad what he considered me going into it myself. He instructed me ‘No method in hell,’ as a result of it was so powerful. To this present day I don’t know if that was reverse psychology — if he was warning me — or if he’d deliberate this all alongside!”
By 2008, Charlie was learning artwork historical past at London’s Courtauld Institute and modeling for manufacturers like Converse and Dr. Martens on the facet.
Joe, in the meantime, had been appointed an Officer of the Order of the British Empire (for his companies to the fashion trade) and was immersed in his third 12 months as inventive director for Savile Row label Gieves & Hawkes.
After spending hours buying and selling notes behind the scenes, an concept struck: Why not staff up? “We've not appeared again since,” Joe, 60, says with a smile.
At least a 12 months later, the Casely-Hayford model was born.
The purpose, he says, was to replicate the evolution of society from every of their (fairly completely different) generational and aesthetic views.
Practically a decade later, the two have executed simply that, constructing a luxurious males’s line that by some means synthesizes British anarchy with English heritage and a contact of contemporary-day sportswear.
Favored by the likes of Michael Fassbender and Benedict Cumberbatch, the clothes are made by what could be excessive fashion’s first father-and-son duo.
“Our imaginative and prescient shouldn't be at all times harmonious and lyrical — it may be jarring and about harsh cultural juxtaposition,” says Joe, noting that their inventive course of isn’t as generationally stereotypical as some may suspect.
“I typically contribute the extra progressive or avant-garde concepts and Charlie is extra conservative,” he says. “Having been in the trade for some years now I can see the cycles with a type of overview. The hot button is understanding learn how to reinterpret these cycles for a brand new technology.”
And what precisely does the new technology need? Father and son agree on this level: personalization.
After cementing their excessive-finish model by way of 18 runway collections, they’re now debuting a bespoke service providing personalised tailoring of any Casely-Hayford look from any earlier season.
Shoppers can choose from a library of three,000 materials — from a Loro Piana Italian silk-wool mix to a shocking British worsted wool from Holland & Sherry — and anticipate the customized, precision-reduce items to reach inside 5 to 6 weeks.
The designers confer with this new service as a “collaboration” between themselves and their purchasers.
Collaboration is actually one thing the pair understands, after surviving the pains of rising from father or mother and youngster to accomplice et accomplice. Was the transition of hierarchy onerous on their relationship? Is there any lingering weirdness?
“It’s fascinating,” says Charlie. “Rising up, this notion of your dad being uncool was so international to me, as a result of my dad had at all times been method cooler than I used to be. He was the one which launched me to music! Now, the concept of a patriarchal determine doesn’t work so properly whenever you’re working collectively. It’s extra like having a brother than a father.”
Both method, it’s all in the fashion household.