Though Coucou Chloe launched her debut EP simply final yr, she’s shortly risen to turn into one in every of the most attention-grabbing experimental producers in the London underground. Since she dropped out of artwork college in her hometown of Good, France and moved to the British capital to pursue music extra significantly, she’s launched two EPs — the most up-to-date of which, Erika Jane (after her actual identify), got here out final month. She’s additionally began her personal report label, NUXXE, alongside together with her frequent collaborators Sega Bodega and Shygirl. A few of the tracks launched through NUXXE, together with some by Coucou Chloe herself, have even discovered their means onto vogue week soundtracks.
As she has come into her personal musically, working with put up-membership web collectives like Staycore and Bala Club, her vogue style has advanced as nicely. She has found manufacturers like Y/Project, Xander Zhou, and Hanger Inc. and has developed relationships with designers who're prepared to make her garments. Whereas she’s at all times been drawn to comfy clothes and reversion slouchy seems to be impressed by ‘90s hip hop — she identify-drops Snoop Dogg particularly as a mode affect — she says that her aesthetic has currently turn into more and more refined. This shift in fashion is straight away obvious from the photographs that she’s posted to Instagram, which depict Coucou Chloe carrying a chic denim zip-up and eerie white contact lenses whereas lounging in a milky pool. Different grams present Chloe in high-rise red latex pants with an identical jacket.
Model, she says, is “an extension of the persona I create– Coucou Chloe is completely different barely from Erika Jane and the garments I select and the way I put on them helps to outline this.” And whereas Jane’s been experimenting with Coucou Chloe’s wardrobe by carrying extra designer clothes, the vogue world has, in some methods, responded in type. Her personal songs and people of her labelmates have been featured in two of Rihanna’s Fenty reveals. Chloe’s 2016 observe “doom” comprised a part of the soundtrack Rihanna’s most recent New York Fashion Week blowout, and just some days later “underdog,” the first track on Erika Jane, was performed throughout Altazurra’s Paris show. She says that it’s been attention-grabbing to see her songs achieve traction in the vogue world simply as she’s beginning to achieve extra understanding of the plethora of progressive manufacturers popping out of London and elsewhere. “I’d be very focused on soundtracking an entire vogue present,” she says. However till Rihanna calls in want of a musical muse for the subsequent Fenty present rating, Coucou Chloe will proceed to refine her ‘90s-skater-boy-meets-smooth-London-underground aesthetic.