In latest occasions, the international demand and discussions on African impressed clothes has led to super enhance in gross sales for some African designers and types whose works have caught the eyes of worldwide personalities together with Beyonce, Michelle Obama, Rihanna, and Thandie Newton. The potential for this billion dollar market has birthed a necessity for African-led ecommerce trend platforms to create buildings that won't solely cater to international calls for, but additionally assist upcoming manufacturers to thrive.
With a inhabitants of 170 million, the trend ecommerce trade in Nigeria remains to be underserved, a weak match for the rising web customers in the nation. Nonetheless, a Nigerian firm is making waves by leveraging on know-how to create a web-based platform that will be a one-cease store for trend. Fashpa.com is Nigeria’s premier on-line trend retailer. Fashpa is vertically built-in; it designs, manufactures and distributes its line of clothes. It retails the clothes on-line and gives supply all through Africa and the World.
Honey Ogundeyi, founding father of Fashpa, acknowledges that beginning a enterprise particularly in Nigeria is difficult. However one factor is for certain, the astute, passionate and inventive entrepreneur is decided to thrive and develop Fashpa.com to the No1 vacation spot for Fashion in Nigeria.
On this interview, Honey talks about her firm, challenges encountered whereas constructing a begin up in the trend know-how house in Nigeria, and her plans for the future.
Inform us about your private background.
By career I might name myself a Administration Guide with expertise throughout-completely different industries starting from Banking, Model Administration, Web and Telecoms. I labored at nice firms like Google, Mckinsey and Ericsson. I additionally come from a household of entrepreneurs, and rising up, I noticed firsthand the challenges of rising a enterprise and initially I used to be extra interested in structured 9-5 job. Nonetheless, alongside the manner I found that the roles I loved most professionally have been the ones that the place entrepreneurial. I thrived after I was tasked with rising a enterprise or beginning one thing from scratch. I've additionally at all times had a ardour for know-how and trend, so I ultimately determined to work on an concept that I had for a really very long time, that I used to be keen about and that was learn how to make Fashion extra accessible for Africans.
What was the unique inspiration/thought course of behind Fashpa?
I began Fashpa (that means Fashion Parade), out of frustration of not with the ability to entry high quality trend following my transfer again to Nigeria after a number of years residing overseas. Africans have the identical fashionable refined trend tastes and love for trend when in comparison with shoppers elsewhere in the world. The one distinction between us and a client in London is entry to that trend. I needed to bridge that hole utilizing know-how, by creating a web-based trend platform focused at type aware shoppers who needed high quality, selection and comfort, at reasonably priced costs.