Melbourne Fashion Festival 2017: A survival guide for parade virgins – The Sydney Morning Herald

Going to your first vogue present generally is a daunting expertise however for those who observe the following pointers, you may appear like a professional.

What's this "VAMFF" everyone seems to be speaking about?

That is the acronym for the Virgin Australia Melbourne Fashion Festival. It runs from March -19 and its identify is a mouthful, so it is simpler to say "VAMFF". And it is a lot simpler than when the primary sponsor started with the letter 'L'.

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Over the following week greater than 100 designers will showcase their collections to greater than 30,000 folks on the Melbourne Fashion Festival, Australia's largest client vogue occasion. (Imaginative and prescient equipped by VAMFF)

The place are the reveals?

A lot of the premium runway reveals are going down from Tuesday to Sunday this week on the Melbourne Museum precinct, together with the Royal Exhibition Buildings.

How do I get there?

Public transport is your pal. Trams that go from town up Nicholson Avenue are your pals, as is any prepare that stops at Parliament Station. There's restricted parking onsite but it surely pays to pre-e book because it will get fairly busy within the evenings. The finest time to reach is about 6pm for the 7.30pm present to provide you adequate time to benefit from the free actions – and a drink or two – at The Plaza.

What ought to I put on?

The $64,000 query. Sarah Willcocks, of Fashion Melbourne, says it is all about exhibiting off your private fashion.

"When unsure, go huge. Loopy colors and prints ... put on that factor your pals say you look horrible in so long as you adore it."

She additionally advises to go away the "flammable, little attire" at dwelling. It is a vogue competition, not a nightclub.

Stylist Lana Wilkinson says folks wanting to face out ought to put on a pop of color, even when it is a shoe or a bag.

"Have enjoyable with what you are carrying."

What if it is scorching?

Final yr, the temperature topped out at 42 levels one present day, so take a hand fan if it'll be steamy. The Royal Exhibition Buildings are heritage listed, which means they can't be cooled like an workplace tower. Add lights, 1500 folks and loads of catwalk vitality and it will get fairly scorching within the entrance row. Layering is an effective way to decorate for the reveals and the time you may spend outside in between.

How do I get my photograph taken?

The trick is to not attempt. Avenue fashion photographers have an ideal eye and may at all times spot the peacocks who're attempting too onerous to be observed. In the event you look comfy and undertaking an air of confidence, you will not have to stalk them. They'll discover you.

Every other guidelines?

Wilkinson says it is essential to be on time, so reveals can persist with their schedule, and sit the place your ticket says. Sneaking into the entrance row is not cool, until you have got paid for a seat or are invited to sit down there by the organisers. Typically if folks within the entrance row do not present up, ushers will supply the seats to folks additional again, so be affected person and you could get a name up.

Can I purchase the garments on the runway?

Completely. VAMFF is a completely "see now, purchase now" occasion, which means all the things within the parades is obtainable within the shops. So take a pic of your favourites, notice down the designer and you may store as quickly because the present's over.

The place do I discover out extra?

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Melbourne Fashion Festival 2017: A survival guide for parade virgins - The Sydney Morning Herald