Convey on the bronzer.
Sephora opens Friday at River Park and Ulta opens at Style Honest Aug. 11. The Sephora inside JCPenney additionally not too long ago expanded and transformed and could have a grand re-opening Friday.
Preserve studying for grand opening occasions, freebies and reductions.
“Fresno loves their makeup,” mentioned Style Honest senior advertising supervisor Brian Malony.
The brand new stores will compete with an already crowded area of cosmetics sellers.
Contained in the mall, the Sephora retailer in JCPenney not too long ago expanded by 900 sq. toes. It additionally added a Benefit Brow Bar that provides waxing, tweezing and shaping eyebrows.
Style Honest additionally has MAC retailer and a MAC counter on the Style Honest Macy’s, together with a Bare Minerals retailer, The Body Shop, domestically owned Beauty Fix and all the opposite makeup counters at Macy’s.
When Ulta opens, it will likely be the fourth location within the Fresno-Clovis market.
Are there actually sufficient consumers right here to purchase all this mascara and moisturizer?
Relies upon who you speak to.
“Really sure,” mentioned Malony from Style Honest, including that gross sales and foot-site visitors numbers on the mall again that up. “There's a large marketplace for that right here.”
However self-proclaimed shopper with a makeup dependancy, Katie Hayner of Clovis, isn’t so certain.
“Do I feel we want one other Ulta? No ... I feel a fourth Ulta is kinda ridiculous, particularly on the mall,” she mentioned. “It simply looks as if such an enormous retailer to have 4 in a single city.”
She welcomes a second stand-alone Sephora although.
“I’m utterly enthusiastic about them opening a second Sephora,” she mentioned. “I feel the Sephora within the mall is slightly too small in comparison with the Sephoras you'll see in L.A.”
Both means, there may be definitely wholesome demand for cosmetics usually. Whereas clothes retailers are going bankrupt and shutting stores, cosmetics gross sales are rising. Spending within the magnificence trade grew 6 percent in 2016 to $17 billion, in accordance with The NPD Group.
Magnificence bloggers and YouTube makeup tutorials have helped drive curiosity in makeup.
Cosmetics additionally fall into the class of stores that millennials like to buy at as a result of they provide a “procuring expertise.”
For instance, Sephora scans consumers’ faces with a “Color IQ” software that tells them which shades of lip coloration, basis and concealer is finest for them. In addition they do makeovers the place an expert applies makeup for a minimal $50 buy of merchandise.
Every Ulta retailer has a salon that provides haircuts and colours, and the stores additionally provide facials, manicures, forehead shaping, eyelash extensions and different companies. Ulta prices $40 to do a buyer’s makeup for particular occasions or as a makeover.
The Physique Store makes use of a “moisture meter,” a pen-like software utilized to the pores and skin, to inform how dry clients’ pores and skin is.
Lush will ship clients dwelling with handfuls of little pots of samples.
And the Sephora inside JCPenney simply added a
The Sephora grand opening at River Park begins at 10 a.m. Friday. Prospects can get a free lip mini makeover and a free tote bag with $25 buy. A “magnificence insider” occasion runs from 5:30 to eight:30 that night with a DJ, photograph sales space, meals and drinks.
The grand re-opening of the Sephora inside JCPenney can be Friday at 9:30 a.m. The shop will give away 350 makeup luggage and 100 present playing cards.
Ulta will open at 10 a.m. Aug. 11 at Style Honest. The primary 100 consumers every day from then by Sunday, Aug. 13, will get a “magnificence deal with” valued between $5 and $100. Prospects can get 10 p.c off their first appointment at Ulta’s salon or pores and skin therapy middle.