New York Fashion Week creator, 'the fashion fairy godmother,' is coming to Omaha Fashion Week – Omaha World-Herald

She’s buddies with Ralph Lauren. She’s momentarily beefed with Kayne West. And she or he’s helped develop fashion weeks in additional cities than you possibly can depend in your fingers and toes.

Subsequent month she’ll lend her magic contact to Omaha.

Fern Mallis, the creator of New York Fashion Week, plans to attend Omaha Fashion Week. Mallis — an enormous identify in fashion circles — will sit on the judges panel for the Aug. 26 finale and can do non-public occasions along side the fashion present on Aug. 25 and 26.

“Individuals are shocked after I inform folks I’m going to Omaha,” Mallis mentioned in a telephone interview from New York. “They are saying ‘What? Actually?’ ”

Mallis, 69, created seventh on Sixth productions, now often called New York Fashion Week. She served for a decade as senior vice chairman of IMG Fashion, the place she helped develop fashion weeks in Miami, Los Angeles, Berlin, Moscow, Sydney, Melbourne, Mumbai and different main cities.

Now president of her personal consulting firm, Mallis has taken to visiting regional fashion weeks and has had a hand in creating profitable regional exhibits in cities comparable to St. Louis and Charleston, South Carolina.

“Hopefully,” Mallis mentioned, “I can carry a bit consideration to (Omaha Fashion Week) by being there and simply my speaking about it and texting about it, posting photos from there and letting folks know Fern got here out to Omaha.”

Omaha Fashion Week is celebrating 10 years, a determine that struck Mallis when she met the present’s producers in Charleston earlier this yr. They requested if Mallis would go to Omaha, and he or she agreed.

“It actually is an enormous deal for us to have any person like that to come to Omaha,” mentioned Nick Hudson, the present’s founder and co-producer. “It’s actually thrilling for our designers to have any person with that status, they usually can get an opportunity to be seen by her.”

Brook Hudson, co-producer, added: “They name her the fashion fairy godmother. She has made lots of careers.”

Mallis will serve on a judging panel alongside “Undertaking Runway” finalist and Nebraska-native Amanda Valentine, in addition to one other decide to be decided. As well as, Mallis will host three occasions throughout Omaha Fashion Week.

The primary can be an Aug. 25 invite-solely occasion at Anderson O’Brien Fantastic Artwork. The second and third occasions, each free and open to the general public, can be on Aug. 26 at Marriott, 222 N. 10th St. From to 2 p.m. Mallis will signal copies of her ebook, “Fashion Lives: Fashion Icons with Fern Mallis.” From 2 to three p.m. she's going to host a presentation and Q&A session.

Mallis mentioned she hasn’t visited Nebraska in maybe 30 years, since her time at Mademoiselle journal. She plans to give recommendation to designers and the present’s producers, however isn’t getting into with any preconceived notions.

“I’m not going there with an agenda, like, ‘This is what I’m going to do,’ ” she mentioned. “I am going with an open thoughts and an open coronary heart.

“I personally get nourished, and it makes me glad to see younger individuals who love what they’re doing and are keen about it and take a look at their hardest. I believe everyone deserves to have a possibility and present their stuff.”

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