Sari-sharing fashion start-up takes Delhi by storm – The Times

India has already embraced Uber and Airbnb, however now the growth within the sharing economic system has reached one thing way more conventional — the marriage sari.

A web based fashion-sharing start-up has taken Delhi by storm with its hand-embroidered silk saris and sequinned tunics, which permit prospects to decorate up for weddings and events like their favorite Bollywood stars for less than ,500 rupees, or £17, an evening.

“Indians love dressing up, the bolder the higher,” Sabena Puri, co-founding father of Stage three mentioned, “however now everybody’s on social media, outfits are redundant after one outing. I noticed a spot.” That hole, “our candy spot”, includes largely aspirational, center-class ladies aged 21 to 35 who can't afford designer garments however wish to comply with tendencies that aren't catered for…

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Sari-sharing fashion start-up takes Delhi by storm - The Times