Selfies, queues for freebies and endless media partitions: Former Vogue editor Kirstie Clements reveals what REALLY … – Daily Mail

  • Former Vogue Australia editor Kirstie Clements is a daily on the style scene 
  • However over the previous three a long time, she has seen a giant change within the business 
  • She stated trend reveals at the moment are all about glamorous occasions and fancy visitor lists 
  • She additionally stated that individuals are extra centered on taking selfies than on the runway 
  • 'The celebrities usually are not on the catwalk,' she wrote 

Excessive profile trend reveals was about critiquing new collections alongside members of the nation's trend elite.

However now, the style scene has reworked right into a world of social media updates, selfies, celeb visitor lists and elaborate occasions full with freebies and champagne. 

Former Vogue Australia Editor in Chief, Kirstie Clements, not too long ago opened up about her personal expertise on the Virgin Australia Melbourne Trend Pageant and how the style world has drastically modified over the previous three a long time.

The fashion scene has transformed into a world of social media updates, selfies, celebrity guest lists and elaborate events complete with freebies and champagne

The style scene has reworked right into a world of social media updates, selfies, celeb visitor lists and elaborate occasions full with freebies and champagne

Former Vogue Australia Editor in Chief, Kirstie Clements, recently opened up about her own experience at the Virgin Australia Melbourne Fashion Festival (pictured)

Former Vogue Australia Editor in Chief, Kirstie Clements, not too long ago opened up about her personal expertise on the Virgin Australia Melbourne Trend Pageant (pictured)

Ms Clements said that while fashion critics can 'tell you what a collection means', lots of customers these days simply 'don't really care' (pictured is model Virginia Slaghekke)

Ms Clements stated that whereas trend critics can 'let you know what a group means', a lot of clients lately merely 'do not actually care' (pictured is mannequin Virginia Slaghekke)

The primary main change? Customers at the moment are prioritised over 'elitist trend journalists'.

'Prior to now there have been lavish reveals for commerce solely, and there have been festivals for most people, however all that is merging and evolving, each right here and internationally,' Ms Clements wrote for the New Daily.  

Ms Clements stated that whereas trend critics can 'let you know what a group means', a lot of clients lately merely 'do not actually care'.

Instead, she continued, the fashion events are all about 'taking selfies' and the runway fashion is 'largely incidental'

As an alternative, she continued, the style occasions are all about 'taking selfies' and the runway trend is 'largely incidental'

Both Elyse Knowles and Nadia Bartel shared snaps of themselves attending VAMFF 2017
Both Elyse Knowles and Nadia Bartel shared snaps of themselves attending VAMFF 2017

Each Elyse Knowles and Nadia Bartel shared snaps of themselves attending VAMFF 2017

The author also noted that press releases in modern times announce celebrities and bloggers who are attending the event, rather than information about the collections themselves

The writer additionally famous that press releases in trendy occasions announce celebrities and bloggers who're attending the occasion, relatively than details about the collections themselves

As an alternative, she continued, the style occasions are all about 'taking selfies' and the runway trend is 'largely incidental'.

 I watched all of the affected person boyfriends taking pictures of their dates doing duck face.

'The celebrities usually are not on the catwalk. The celeb is the woman who bought wearing her new favorite outfit, took a selfie within the lavatory, and then took the practice in, who has queued as much as get a free lipstick pattern and is clinking a glass of bubbly along with her greatest buddy,' Ms Clements wrote. 

The writer additionally famous that press releases in trendy occasions announce celebrities and bloggers who're attending the occasion, relatively than details about the collections themselves. 

The celebrity is the girl who has queued up to get a free lipstick sample and is clinking a glass of bubbly with her best friend,' Ms Clements (pictured) wrote

The celeb is the woman who has queued as much as get a free lipstick pattern and is clinking a glass of bubbly along with her greatest buddy,' Ms Clements (pictured) wrote

Both Sarah Ellen and Rebecca Harding made an appearance on the media wall at various VAMFF shows
Both Sarah Ellen and Rebecca Harding made an appearance on the media wall at various VAMFF shows

Each Sarah Ellen and Rebecca Harding made an look on the media wall at varied VAMFF reveals 

Ms Clements also noted the endless photo taking that took place both during and after the shows - but not of the runway itself

Ms Clements additionally famous the endless photograph taking that befell each throughout and after the reveals - however not of the runway itself

Ms Clements additionally famous the endless photograph taking that befell each throughout and after the reveals - however not of the runway itself. 

'As I walked previous the seemingly endless media wall after the present, I watched all of the affected person boyfriends taking pictures of their dates doing duck face, or that Instagram traditional, eyes downcast and trying into the center distance pose, the one that claims, "I am engaging and I am peering into the void",' she stated. 

And whereas these attendees might not have an curiosity within the trend world long run, Ms Clements has beforehand shared recommendation for those that do really hope to make it within the aggressive business.

Freebies and make up events are also popular at fashion events (pictured is the L'Oreal Paris free make up booth at VAMFF 2016)

Freebies and make up occasions are additionally well-liked at trend occasions (pictured is the L'Oreal Paris free make up sales space at VAMFF 2016)

'In the past there were lavish shows for trade only, and there were festivals for the general public, but all this is merging and evolving, both here and internationally,' Ms Clements wrote

'Prior to now there have been lavish reveals for commerce solely, and there have been festivals for most people, however all that is merging and evolving, each right here and internationally,' Ms Clements wrote

'I feel the those who finally keep for a very long time are in regards to the work, relatively than the standing,' she advised the Geelong Advertiser in 2015. 

'Individuals who continue learning and worth relationships. You need to adapt and change, however integrity, loyalty and respect are important.

'You don’t want any explicit talent besides for a love of trend.'

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Selfies, queues for freebies and endless media partitions: Former Vogue editor Kirstie Clements reveals what REALLY ... - Daily Mail