BENGALURU: Somebody had advised entrepreneurs Vidit Sehgal and Vinay Sehgal that it’s not possible to customized-make garments for ladies on-line as a result of the shoppers would by no means be happy with the top product. The duo determined to take this as a problem and launched LURAP.com.
LURAP stands for LoveURAPpearance. It claims to be India’s first on-line ladies’s fashion model providing 21 sizes and types in each garment together with customisation choices for plus and odd sizes. Vidit Sehgal says, “It's primarily for folks with non-customary sizes who are all the time struggling to search out modern choices in clothes. Furthermore, the workforce’s imaginative and prescient was to interrupt the notion that solely prosperous clients have the privilege of ordering customized-made attire.”
Vidit says his father recommended that he begin a retailer for males’s customized put on however Vidit satisfied him that girls want it extra. “I had seen plus-sized ladies procuring in males’s retailer and shopping for unwell-becoming T-shirts and paying a bomb like `three,000 for a XXL, I used to be amazed to see this. Then when my spouse struggled to search out modern garments when she was pregnant, I made a decision to stay with this,” he says.
This ladies’s customerwear appears to have labored nicely to date. He says, “Good as a result of much less competitors and dangerous as a result of no benchmarks to chase. We have to set our personal benchmarks for the trade to observe,” he says.
Orders a Month
Vidit claims that they obtain roughly 800 to ,000 orders a month, out of which 20 per cent come from Bengaluru. Chennai Hyderabad and Kochi place round eight to 10 per cent of this collectively.
Vidit is now aiming for web profitability. “We should always be capable of do it quickly as a result of we are already operationally worthwhile,” he says. “As soon as we do this by finish of this yr, if not earlier, we wish to broaden our verticals to plus dimension or customised lingerie or swimwear and plus dimension or customised footwear.”
Decide your individual types too
Clients have greater than ,000 designs to select from on the web site and all of the merchandise are made after the orders have been positioned. He says, “This helps us tailor the costume to buyer’s specs.” There may be additionally the Beneath Your Design part, the place a buyer can share an image of any costume and the workforce will make it to her dimension. Because the product is made after the order is positioned, it takes about 15 days to ship it wherever throughout the globe. The value vary falls between B1,100 and B8,500.