Texas Native Launches a New Website for Fashion Treasure Hunters – PaperCity Magazine (press launch) (weblog)
Of the numerous species of consumers, we study Exhibit A: The Treasure Hunter. Every merchandise within the Hunter’s closet was painstakingly chosen, some having taken nice lengths – and miles – to acquire. Clothes are hung proudly like artistic endeavors; the wearable outcomes of tireless looking out, considerate enhancing, studied appreciation, and thrilling dashes of luck.
These uncommon breeds are recognized for their assured, particular person types and thrive on the one-of-a-kind, consistently being requested: “The place did you get that?”
Consumers of this ilk now have an internet vacation spot to name dwelling because of Natalie Bloomingdale, who would possibly as effectively be their queen.
“I'm a extremely particular sort of customer – I don’t purchase something that's mass-produced, for instance, and I've no drawback going to excessive lengths to hunt out one-of-a-kind, distinctive items,” says Bloomingdale, who provides that she virtually ruined her honeymoon making an attempt to trace down a specific pair of sandals.
The Texas native lately launchedThe SIL (brief for Stuff I Like), an e-commerce vacation spot for likeminded individualists and the unique on-line retailer for Dallas designer Tish Cox, whose cult of followers also can discover her designs at native boutique Cabana.
“She does restricted runs of items and solely cuts a lot material so it’s type of like a feeding frenzy when she comes out with new types,” says Bloomingdale. “All of her followers need every thing that she’s ever performed – as a result of she will be able to do no unsuitable. She’s a genius.”
Bloomingdale, who now lives in Los Angeles along with her husband, James, first got here throughout Cox’s work when she noticed a picture of her inside designer carrying it in a journal. And so started the hunt. “I emailed her instantly, asking ‘what is that this prime with the attractive bow on the entrance?’ She mentioned, ‘it’s Tish Cox. It’s going to be laborious for you to seek out her. Good luck.’ I stalked her.”
Bloomingdale shortly grew to become one in every of Cox’s “rabid followers” and would have the designer ship her containers of latest designs from her restricted releases. “I principally lower her a test for the issues I saved – which was at all times every thing,” says Bloomingdale.
She additionally grew to become impressed by Cox’s partnership with the Dallas Lighthouse for the Blind, by way of which she trains and employs visually impaired sewers, cutters and pressers to provide her designs — a first for any trend home. “It’s so inspiring to stroll in there — it simply provides me chills,” says Bloomingdale, who has made a number of visits to the ability.
Because the designer-and-devotee relationship grew and Bloomingdale was repeatedly “stalked” each time carrying Cox’s garments (she says she had one girl wait for her exterior of a rest room simply to ask who made her costume), Cox’s absence from the World Huge Internet grew to become more and more obvious.
Bloomingdale, who co-owns Nash & Lee — a trend PR agency that focuses completely on feminine designers — took issues into her personal arms. “I principally bought so pissed off with not having anyplace to direct individuals to seek out Tish that I made a decision I used to be going to begin a web site for her,” she says.
Whereas The SIL was born out of Bloomingdale’s love for Tish Cox, it fills a hole within the saturated, ‘me-too’ world of on-line buying, the place there are numerous websites however increasingly more of the identical product. “What’s on The SIL can’t be discovered anyplace else on the Web,” says Bloomingdale. “I see it as a motion away from the influencer and towards the individualist.”
Different designers accessible on the location embrace Ariana Rockefeller — a expensive good friend,Hayden Lasher (whose nice uncle was Henri Bendel), Melissa Bui, Cassandra King Polidori, andMartha Medeiros– whose handcrafted designs are offered in Brazil’s most upscale boutiques.
Bloomingdale says she hopes so as to add extra designers and merchandise to The SIL’s roster, however they've to satisfy her easy standards. First, she has to find it irresistible. And second, it may well’t be accessible anyplace else.