CANNES, France — Overlook Nicole Kidman in an Alexander McQueen sheer peach lace halter costume; overlook Elle Fanning in a Rodarte lavender tulle ball robe and Tilda Swinton in a glowing black Chanel jumpsuit.

It's doable that essentially the most jaw-dropping style spectacle in Cannes this week befell not on the film festival’s red carpet, however excessive in the hills above the Riviera, the place the German goth rock designer Philipp Plein confirmed his 2018 males’s and girls’s cruise collections, the higher to reap the benefits of the important mass of celebrities and fashions that had descended on the Côte d’Azur.

Within the palm-fronded backyard of his 11-bedroom belle epoque manse, La Jungle du Roi (“Jungle of the King”), with its mounted zebra heads, fur pillows and considerable mirrors, beside his neo-Roman swimming pool, 250 visitors — “mates, purchasers and editors,” together with Eva Longoria, Bella Thorne and Carine Roitfeld — guzzled Philipp Plein-model champagne and snacked on gummy bears earlier than perching on clear plastic Napoleon chairs to observe the present.

Which included Paris Hilton in a black silk negligee robe with plunging lace décolleté and black suede thigh-excessive lace-up stiletto boots. Together with the boxer Floyd Mayweather Jr. in a white crocodile bike jacket speckled with colourful winged greenback payments, and black bike pants. And the American felon turned mannequin Jeremy Meeks, a.okay.a. the Blue Eyed Bandit, shirtless, carrying a black jean jacket and matching pants, his Philipp Plein-emblazoned underwear rising excessive above the waistband.

“We needed to combat with the embassy to get him right here,” Mr. Plein stated earlier than the present, lounging in his silver and white front room, carrying a Philipp Plein white T-shirt with a neon inexperienced greenback signal as the emblem, drooping pale Philipp Plein denims and white Philipp Plein sneakers tagged by the graffiti artist Alec Monopoly. Mr. Plein was talking virtually solely in exclamation factors, his most popular mode.

Nonetheless, his personal model was comparatively tame in contrast with what appeared on his raspberry-pink runway: pale denim bikinis with patch pockets on the derrière; gold sequined pajama pants; crystal-embedded booty shorts; snakeskin stiletto boots; and his signature classic German military jackets embroidered with Swarovski crystal roses and skulls.

The present concluded with the mannequin Winnie Harlow in an extended white jean skirt and oversize white T-shirt strolling barefoot to “Welcome to the Jungle” by Weapons N’ Roses, as Mr. Monopoly, carrying a Lone Ranger masks, spray-painted her garments with Day-Glo tags. The crowd erupted in cheers, and several other crystal champagne flutes shattered on the limestone terrace.

Even with Mr. Monopoly’s efficiency, in contrast with previous Plein reveals which have included roller coasters and monster trucks, the occasion was virtually subdued — in half as a result of it was held in Mr. Plein’s house versus, say, the New York Public Library, the place his fall 2017 show befell.

Because it turned out, Mr. Plein had initially wished to return to New York (the place he has one other home; he has 4) with this present, and stage it earlier than the Met Gala in early Might, however the garments weren't going to be prepared in time. So he selected Cannes, the subsequent finest glitterati factor, and his own residence as inspiration.

He isn't the primary designer to see the synergies in the sud. Over time, style has piggybacked on the movie pageant’s draw of the shiny and photogenic quite a few instances, be it for retailer openings, Victoria’s Secret style reveals or Naomi Campbell’s annual Fashion for Aid fund-raiser, held final Sunday in a hangar on the close by non-public jet airport. In that custom, Mr. Plein transported his staff of 20 designers from his three manufacturers — Philipp Plein, Philipp Plein Sport and Billionaire — to his home (they needed to share the bedrooms), they usually cooked up the gathering.

The present additionally publicly kicked off the corporate’s coming retail enlargement. It has 100 shops worldwide, and Roberto Magnani, the brand new head of worldwide gross sales — recruited from Tod’s Group — stated that by 12 months’s finish that determine would double.

Mr. Plein stated: “The firm must be as much as $300 million in turnover, with no debt and no traders; not one cent owned to 1 financial institution in the world. It’s a self-driving enterprise.”

Whereas the cruise presentation was certainly “a giant present,” as Mr. Plein had promised, it was additionally more than likely a one-off. “It’s unusual having all these folks in my home!” Mr. Plein howled into the microphone of his model’s “official D.J.,” Michael Prado, as he launched what was to return. The crowd howled again. Then he added, “Don’t do this at house!”

As if anybody may.