Theory doesn't think Amazon is 'that severe' about fashion – Recode

A fashion firm that sells on Amazon, Theory, says it doesn’t think Amazon itself is an excessive amount of of a direct risk on the platform.

“I think fashion kind of seems to be good to them,” stated Andrew Rosen, the pinnacle of the fashion retailer Theory. “However I don’t think they’re actually that severe about it.”

Rosen was talking alongside Yael Aflalo, the pinnacle of the e-commerce vendor Reformation, at Code Commerce in New York. Amazon regularly touts Theory as a model, and Theory sells wholesale by way of the positioning — although it additionally has greater than 500 particular person shops.

Amazon’s play in attire has largely centered on fundamentals, although just lately they’ve accelerated their push into designer fashion by way of applications like Prime Wardrobe. Greater-finish fashion designers now have to find out how their model would possibly mesh with clothes made by a large firm like Amazon.

Aflalo stated the large’s latest acquisition of Entire Meals spoke extra to their ambitions than another new fashion program, although.

“I’m not going to place something previous Amazon,” stated Aflalo, later including: “Groceries is the transfer for them.”

Theory doesn't think Amazon is 'that severe' about fashion - Recode