Consultant Picture through Twitter
E-commerce platform Myntra, the official type accomplice for the Bollywood awards ceremony, will organise the style present as part of IIFA Stomp on July 13.
Drifting away from standard shores, the style present will symbolically ‘unramp' the place the fashions will specific their distinct kinds whereas having enjoyable on the go, stroll in teams, which is a break from the custom, mentioned an announcement.
The appears to be like put collectively shall be assorted from the outfits and equipment out there on the Myntra platform by the crew of in-home consultants. The curated apparel will showcase on a regular basis put on, airport appears to be like with funky add on to amp your each day clothes.
There shall be a Bollywood showstopper who shall be strolling for the style present.
"Myntra brings the perfect of style underneath one roof, whereas IIFA brings the perfect of Bollywood. Taking the affiliation a notch additional, we're excited to type IIFA this yr.
"The style showcase on the New York Times Square articulates our dedication to creating international style out there to our customers. The expertise of procuring the appears to be like on-line whereas the present is on will permit the Myntra shoppers to have interaction with style like by no means earlier than," mentioned Gunjan Soni, Chief Advertising and marketing Officer, Myntra.
The IIFA weekend will host a spread of actions from July 13 until July 16 .