Top 5 Chinese Fashion Editors You Need to Know – Jing Daily

They're the ability gamers within the Chinese style trade, they're the tastemakers within the glamorous world of magnificence and luxurious, they affect readers as to what style to purchase. Jing Daily introduces you to the highest 5 Chinese style editors you want to know:

. Angelica Cheung: Editor-In-Chief, Vogue China

Referred to as a practical and worldwide participant, Angelica Cheung is maybe the most effective recognized of the style editors to Western readers. A Beijing native, Cheung turned the youngest of Vogue’s editor-in-chiefs in 2005. When Cheung launched her first September challenge in 2005, 300,000 copies offered out, and the problem went right into a second printing. With an schooling in legislation and literature from Peking College, one in all China’s most prestigious establishments, Cheung constructed her fame as an editorial chief of Elle China and Marie Claire Hong Kong. In between, she had a stint as an funding banker at Goldman Sachs. As an trade innovator and pioneer, she created the breakthrough Vogue Me, a print journal that focused Chinese millennial with tailor-made content material—Vogue was the primary within the Chinese style media trade to achieve this. When it first launched, the primary 30,000 copies of the Vogue Me restricted version offered out on-line inside six minutes.

Concerning the journal:

Revealed by Condé Nast and the state-owned China Pictorial Publishing Home, Vogue China journal has greater than 2 million month-to-month readers and greater than 5 million social media followers. The totally different digital platforms resembling Vogue TV and Vogue Movie full its style media ecosystem, attracting varied audiences. Vogue China was known as “crucial Vogue,” according to the prolific Peruvian style photographer Mario Testino.


“The whole lot is altering; the world is altering; China is altering. And in China, as a result of it was difficult to begin with, it’s much more tough for folks to catch what’s occurring. That is what Vogue China is making an attempt to do: introduce a sure construction right into a chaotic market. ” – Angelica Cheung stated in an interview with Business of Fashion in 2017.

Photograph: Elle China.

2. Xiao Xue: CEO and Editor-In-Chief of ELLE China

Xiao Xue is extra acquainted to Chinese readers, having maintained a preferred Sina weblog and Wechat account that showcases her travels and day-to-day actions. Many Chinese readers observe her writings for insights into her flashy editor position. Xiao Xue began her editorial profession at ILOOK in 2000, taking the position from power publisher Hong Huang. She turned editorial director of ELLE China in 2006 and after about 10 years turned the CEO and editor-in-chief of this journal. She turned recognized for her cowl-shoot collaborations with high Chinese celebrities, eschewing overseas celebrities and fashions, beginning with the actress Ziyi Zhang. This modern method turned a brand new trade benchmark at the moment.

Concerning the journal: 

As part of Hearst, ELLE is the primary worldwide style journal to be printed in China. The publication reaches 6 million readers each month. As well as to , there's additionally a web site, an app, a tv channel, a web based store, and a bank card with greater than 2.eight million feminine cardholders. Below Xiao Xue’s management, in 2012, ELLE China advanced from a month-to-month publication to semi-month-to-month so as to attain the decrease-tier of cities in China.


“You can’t enable your self to be led by numbers, you want to know your worth by coronary heart.” Xiao Xue commented on her wrestle and classes realized within the digital age, in an interview she did with Chinese style web site

Photograph: Su Mang/WeChat

three. Su Mang: Editor-In-chief of Harper’s Bazaar China

Su Mang is the CEO of Traits Media Group, which owns the Chinese editions of Cosmopolitan, Esquire and Good Housekeeping. In 2001, she collaborated with the American ladies’s style journal Harper’s Bazaar to launch its Chinese model and since then turned the editor-in-chief of Harper’s Bazaar China. She additionally inaugurated “Bazaar Star Charity Evening” in 2003. The media consideration and donation that the occasion acquired was distinctive. In 2005, she based Bazaar Males, the primary enterprise style journal for males in China, concentrating on those that “would marry a Bazaar girl.” She began her profession in advert gross sales at Fashion journal on the age of 25, and he or she has been closely concerned within the publishing aspect ever since, now thought of a powerhouse journal writer within the trade. Huang Huang, the Oprah of China, commented that Su Mang’s journal “symbolized the age of Chinese bling.”

Concerning the journal:

Launched in 2001, Harper’s Bazaar in China is a publication with a circulation of over a million. Traits formally introduced the company with Harper’s Bazaar and renamed it once more as Bazaar China in 2005. It covers the properly-achieved Chinese ladies’s life, usually uncovering the behind-the-scenes lives of these profitable Chinese ladies, providing readers a perspective of their struggles main to fame and energy. Su Mang named the mission of her journal as “to make profitable ladies extra modern, to make style girl extra profitable.”


“I've nothing besides dream and arduous work. I very a lot don’t need to admit being defeated, I acknowledge that I gained’t be defeated. ” –Su Mang in a featured article in NYT China entitled, “Su Mang and Chinese style’s highway to need,” in 2013

Photograph: Xu Wei/Sina

four. Xu Wei: Editor-In-chief of Cosmopolitan China

She is the one which set the tone for Cosmopolitan China. Graduating from Remin College as a journalism main, Xu Wei first began her profession at Sanlian Lifeweek in 1994, reporting on society points. She started at Traits Journal in 1995. She has been the editor of Cosmo China for 14 years and is now vp of Traits Media group. She printed her personal e-book, “Love your self like how you're keen on your luxurious items,” which gives recommendation about progress and challenges for younger ladies.

Concerning the journal:

Completely different from the Western Cosmo “intercourse bible,” the Chinese Cosmo advocates a “energy femininity,” encouraging ladies to look inside holistically, from their costume, cosmetics, even intercourse and relationships with males: matters that remember ladies’s assertive individualism and the pursuit of happiness. The journal set a very good instance for overseas style magazines to find their counterparts in Chinese tradition with over one million circulations.


“I used to despise style, assume it’s too superficial, after 15 years of being within the trade, I noticed that to know your self is as vital as figuring out the world on the market. I feel the which means of style is to find a way to look inside, to love your self and your life. ” — Xu Wei in an interview with Sina Woman in 2015


5. Shaway Yeh: Chief Editor of iWeekly

I-D calls her “Avant-Garde Anna Wintour,” Shaway Yeh pushes the boundaries of a conventional style journal and has performed a vital position in creating Chinese style by her personal definition. She is the chief editor of iWeekly, style editorial director of its mum or dad firm Trendy Media. Shaway was born in Taiwan and constructed many underground publications as a pupil. When she studied performing idea at New York College, she based style journal aRUDE with lots of her pals after which turned the style director for GQ Taiwan. Amazed on the inventive scene in mainland China, she moved to Shanghai in 2003. After working at Prada’s PR crew and Conde Nast, she joined Trendy Media in 2006. As an in depth collaborator with New Museum of Modern Artwork, MoMA PS1, China UCCA, she actually pushed the native journal to be seen internationally together with her artwork connections.

Concerning the journal:

Trendy Media owns 16 print magazines resembling Numero Large Metropolis, Bloomberg Businessweek, The Good Life, Ideat, and 15 digital media together with iWeekly, iBloomberg, iFashion. iWeekly journal has generated greater than 900,000 readers.


“Fashion web sites would report superstar gossip, even promote child product, they don’t deal with style as artwork and tradition. So I made a decision to create one thing that will supply extra intelligence,” she joked in an interview with BoF in 2015.

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Top 5 Chinese Fashion Editors You Need to Know - Jing Daily