Millennials need streetwear. That’s what Turkish designer Bünyamin Aydin tells me throughout his current journey to Dubai, forward of his journey to Paris for spring/summer season 2018 males’s trend week.
His brand, Les Benjamins, is a menswear label that sells edgy, Jap-impressed streetwear for males. However for spring/summer season 2018, the designer debuted some items for girls, and he offered these in Paris in June.
Whereas earlier collections by no means included any devoted womenswear, ladies nonetheless usually took to sporting Les Benjamins designs, opting to put on them unfastened and dishevelled. "For the reason that starting, ladies have been sporting my menswear,” says Aydin. “After I began, most people who have been shopping for have been ladies, you put on it outsized and it seems to be very cool,” he says.
The outsized theme continues within the spring/summer season 2018 assortment, with zip-up hoodies, boiler fits, trench jackets, harem-type trousers and chilly-shoulder sweatshirts on provide for girls. A combination between athleisure and concrete-different design, clothes characteristic “Les Benjamins” lettering, sheer panelling and utilitarian straps. Prints and textures complement the menswear, and for the Paris Fashion Week presentation, female and male fashions have been styled collectively in matching outfits – athletic socks and sporty trainers included.
“My DNA is storytelling of the East; it’s about opening the untold tales of the regional cultures, and each season I select a theme.” The Aboriginal Australian tradition performed muse for Aydin’s newest assortment – summary patterns influenced by Aboriginal art work and earthy stripes impressed by pure Australian landscapes characteristic by blended-print collages and embroidery.
The clothes will attraction to women and men who search below-the-radar, punk-impressed streetwear labels that don't essentially conform to mainstream trend norms. Aydin’s mission, he says, is to coach individuals all over the world concerning the numerous communities that exist.
“What I do proper now's extra of a cultural motion than a trend brand,” he says.