Uniqlo Partners with JW Anderson – The Business of Fashion

LONDON, United Kingdom Japanese attire big Uniqlo is collaborating with Jonathan Anderson. The Irish designer, who's artistic director of Loewe in addition to his namesake London-based mostly label, joins a roll name of main designers and different figures who've beforehand collaborated with the model, together with Jil Sander, Carine Roitfeld and Inès de la Fressange.

“Collaborations are extremely essential in design," mentioned Anderson. "Once I suppose of Uniqlo, I feel of issues which are completely made, that individuals have spent quite a bit of time contemplating; it’s a troublesome job, and I feel Uniqlo do it very properly. Working with Uniqlo might be essentially the most unbelievable template of democracy in vogue, and it’s good that my design could be accessible to anybody, on all totally different ranges.”

Chatting with BoF, John C. Jay, Quick Retailing's president of world artistic, mentioned of Anderson: "He's each a connoisseur of custom and but he defies custom... The British custom of costume — sweaters, trench coats — all of this stuff are very fascinating to us, so how will we take that important and provides it a contemporary spin? We want assist with that, we'd like somebody to develop it. And somebody with his eye and his expertise, it is extraordinary." Uniqlo could not consider itself a fashion brand, however designers like Anderson "assist us redefine what a fundamental is. Let's rethink that. That is why we'd like their expertise," continued Jay.

“A lot of the clothes we put on in the present day has an extended historical past, and plenty of kinds originated from uniforms or work put on," added Yuki Katsuta, senior vp of Quick Retailing and head of analysis and design at Uniqlo. "The British Isles represent a treasure home of such attire, with duffle coats and fisherman’s sweaters being simply two examples. In partnering with J.W. Anderson, one of Britain’s most progressive and inventive manufacturers, we are going to faucet into traditions whereas pursuing progress in design and materials, to craft kinds which are enduringly interesting.”

Anderson, 33, rose to prominence on the London Fashion Week schedule as a provocative menswear designer. He launched womenswear in 2010 and was appointed artistic director of the Spanish leather-based items model Loewe in 2013. The designer's collaboration with Uniqlo sees him return to the excessive road for the primary time since 2012, when he designed two restricted version collections of clothes and accessories for British retailer Topshop, each of which bought out inside hours of launch.

Uniqlo dad or mum Quick Retailing expects to put up document working revenue within the 12 months to August 2017.

Associated Articles:

Uniqlo’s $50 Billion Brand Puzzle

Uniqlo Boss: ‘Without a Soul, a Company is Nothing’

Jonathan Anderson's Cultural Cut-and-Paste

Uniqlo Partners With Jeffrey Deitch on ‘Art for All’ Shop-in-Shops

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Uniqlo Partners with JW Anderson - The Business of Fashion