Watch Out, Demna: Meet the Next Generation of Fashion Designers to Watch from Tbilisi, Georgia – W Magazine

Tbilisi, the capital metropolis in Georgia, has been on the trend radar lately, thanks to Vetements and Balenciaga designer Demna Gvasalia's worldwide success, and the launch of Mercedes Benz Fashion Week Tbilisi. Now in its fifth season, the trend competition has proved that the metropolis is actually a hotbed for expertise. Out of the 70 designers who held reveals this season, listed here are the 5 designers you want to know.

The Situationist

Simply two years in the past, Irakli Rusadze of The Situationist made his first pattern. Now, he was one of the highlights from Mercedes Benz Fashion Week Tbilisi. The 26-year-outdated designer, who named the line after the 1960s European worldwide avant-garde artwork motion, regarded to Georgia’s personal historical past to inform his Fall 2017 assortment. “I checked out the clothes that was worn throughout the Soviet Occupation,” begins Rusadze. “The Soviet Union was a closed system, so we couldn’t see different trend from different nations. Now we have all these nice pictures of the clothes and pants individuals would put on, so we drew from these historic moments.” With a group of edgy leather-based pants, structured blouses abound, and laser-minimize leather-based coats that are available in shades of burgundy and inexperienced for fall, it's no shock that Bella Hadid is a fan.

Throughout the presentation of Situationist's A/W 2017 assortment, throughout Australian Fashion Week. Pictures courtesy of the designer.

Tamuna Ingorokva

After graduating from Paris trend college ESMOD in 2002, Tamuna Ingorokva returned to her residence metropolis of Tbilisi to begin her eponymous line, and rapidly gained a following for her leather-based work in addition to her elegant and timeless items, corresponding to jumpsuits, clothes, and trench coats. This season, she cited the Tony Scott-directed 1980s fantasy movie The Starvation starring David Bowie, as inspiration for her assortment of broad-shouldered jackets, lustrous silk blouses, and tremendous excessive-waisted leather-based pants, which she paired with patent knee-excessive boots. However the designer is most impressed by the supplies and finishes she sees on her pals. “I at all times look to see what my pals are sporting, they inform each assortment.” Whereas the line is offered in former Soviet Union and Arabian nations, it has caught the consideration of fashions like Doutzen Kroes, Romee Strijd and native Georgian celebrities.

Throughout the presentation of Tamuna Ingorokva's A/W 2017 assortment, throughout Australian Fashion Week. Pictures courtesy of the designer.


Gvantsa Macharashvili was finding out to be a health care provider, when her sister Nina, a trend scholar, satisfied her to depart medical college and begin their namesake line MACH&MACH in 2012. The punk-impressed streetwear model is well recognized by their sequined jackets and eccentric assertion items. Their Fall 2017 assortment, entitled "GIRLS DEMOCRACY, is an ode to the revolt fueled counter-tradition that presently permeates Tbilisi, which has a strict Catholic Orthodox Church and brutal Soviet previous. “The MACH&MACH woman is a lady of in the present day, with no boundaries and does no matter she needs,” proclaims Nina. It's an outlook they translate with their assortment of daring silhouettes, ingenious textures, colours, and gildings. “The MACH&MACH woman is the middle of consideration, distinctive in in the present day's society.”

Throughout the presentation of Mach & Mach's A/W 2017 assortment, throughout Australian Fashion Week. Pictures courtesy of the designer.


In 2015, designers Anna Odishelidze and Ani Tsintkiladze received an area trend contest for his or her separate namesake collections, which landed them in trend college collectively in Milan the place they grew to become shut pals. A number of months later, the duo returned to Georgia and collaborated on a small assortment which was so profitable that they determined to dissolve their traces and kind BLIKVANGER, a Dutch phrase which means ‘eye-catcher.’ “Our model brings collectively totally different grunge kinds and goals to mirror the distinctive and eclectic nature of individuals,” explains Odishelidze, who counts their colourful, waterproof jackets as their favourite items and greatest-sellers. For fall, they designed a watch-catching assortment of brightly hued thigh-excessive boots, patent leather-based puffers, and asymmetrical clothes, which can be found to buy on their Instagram and Fb accounts. “We attempt to make our garments comfy and multi-practical,” Tsintkiladze explains. “The model has a various temperament so to communicate, we like to present its a number of personalities.”

Throughout the presentation of Blikvangers's A/W 2017 assortment, throughout Australian Fashion Week. Pictures courtesy of the designer.

Alexander Arutyunov

White and purple smoke bombs signaled the starting of Alexander Arutyunov’s Fall 2017 present exterior an deserted warehouse in Tbilisi. “My inspirations have come all through my whole life,” explains the Georgian ready-to-wear designer, who began his model in 2009 and references Georgia’s wealthy however brutal historical past to inform his designs. This season, the Moscow-primarily based designer regarded no additional than the Georgian flag to encourage his assortment, which incorporates purple and white leather-based overalls, belts, boots, and even buttons. And regardless of his pure tendency in direction of extra androgynous silhouettes, the assortment has an exaggerated femininity, corresponding to outsized asymmetrical ruffles and further -large hoodies in sensual materials corresponding to silk and chiffon. His daring materials and design have introduced him a fan base, which incorporates the first woman of Georgia and Woman Gaga.

Throughout the presentation of Alexander Arutyunov's A/W 2017 assortment, throughout Australian Fashion Week. Pictures courtesy of the designer.

 Associated:Meet The Coolest Teens of Tbilisi’s Underground Fashion Scene

Let's spread the love!