White Castle partners with fashion designer to revamp employee uniforms – CNBC

White Castle staff are getting a excessive fashion makeover.

The burger joint stated Tuesday it has partnered with Telfar Clemens to redesign White Castle's employee uniforms. Telfar, a Queens, New York-primarily based designer, created a unisex fashion label in 2005 and has proven his collections at New York Fashion Week.

The brand new shirts, which stay White Castle blue, characteristic a large collar and a stylized model of the chain's brand on the chest. The uniform will likely be rolled out to all of White Castle's practically 400 eating places.

Supply: White Castle

"The uniforms weren't about reinventing White Castle, simply reflecting that core authenticity that folks crave," Telfar stated in a press release.

White Castle stated it should work with Telfar on different tasks, together with a line of buyer merchandise set for launch in October.

White Castle is not the primary firm to flip to a fashion designer to give its uniforms a face-elevate. Delta employed Zac Posen in 2015 to revamp its employee's uniforms, Crowne Plaza tapped Timo Weiland in 2016 and McDonald's turned to crimson carpet designer Waraire Boswell in April.

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White Castle partners with fashion designer to revamp employee uniforms - CNBC